Communications & Marketing Specialist

Description

Position Summary

The Communications & Marketing Specialist supports the organization by raising awareness and introducing our work and services to a wider audience. This position executes and supports the marketing and communications for our organization, working in coordination with members of the Development team to bolster fundraising and patient acquisition efforts of NeighborHealth Center (NHC). This position is responsible for the strategic development, implementation, and enhancement of NHC’s messaging, development and implementation of communications strategy in collaboration with staff and contractors. The role also supports events, outreach, collateral production, digital content and other efforts engage NHC stakeholders: donors, patients, grantors, businesses, sponsors, Board, and staff. The person in this role will report to the Director of Development. The role collaborates with team members on events and other communications and marketing activities.

Personal attributes that are fundamental to the role include: high integrity, positive attitude, strong moral and ethical standards, effective listening and communication skills, desire to work collaboratively within a team environment, and a warm collegial style. The person in this position is responsible for operating with poise, confidence, and a positive outlook with a dedicated commitment to progressing the purpose and vision of NHC. The ideal candidate will believe in and show dedication to the NHC mission and thrive as part of an energetic and collaborative team.

Requirements

Principal Duties and Responsibilities

• Develop and implement annual communications plans and strategies, raise awareness, and promote NHC services to the target audiences.
• Advance communication and marketing tactics for new projects, events, and initiatives, ensuring alignment with NHC’s strategic priorities and branding guidelines, collaborating with the Director of Development and communications contract staff.
• Coordinate the development and organization of an internal story bank, working with and interviewing staff and stakeholders in the sharing of stories for communications, marketing, and media.
• Ensure the integrity and relevance of NHC website for accuracy, functionality, engagement, and ease of navigation.
• Produce written communications and correspondence for donor engagement, solicitation, appreciation and stewardship, working collaboratively with the Director of Development.
• Oversee the creation of marketing and communications deliverables working with a team that includes staff, outside designers, and printers in the production of digital and print collateral.
• Take ownership of corporate sponsorship benefits development and fulfillment plan, working with the Development Team and communications contractors, as part of a corporate engagement program.
• Ensure consistency of brand standards, messaging, mission, vision, and values with all audiences, internal and external, by taking responsibility for establishing and implementing best practices to guide all communication and marketing efforts.
• Support events designed to increase visibility of NHC to external constituencies.
• Help manage and organize photography and videography needs for events, activities, and general awareness for use in publications and media. Help maintain NHC’s graphics and photo files.
• Guide the implementation of social media strategies to ensure achievement of a regular cadence and to increase audience engagement.
• Perform supportive administrative functions of the development team.
  
  

Required Knowledge, Experience, Skills, Or Abilities

• An undergraduate degree in communications, marketing, journalism, or business; non-profit and healthcare experience is a plus.
• Strong written, verbal communications, and interpersonal skills with a wide range of roles.
• Experience or demonstrated ability in marketing, communications, email & mail campaigns, social media and graphic design.
• Computer literacy in internet use and Microsoft Office suite tools, Canva, WordPress, MailChimp or comparable CRM communications platforms.
• Ability to independently manage multiple and varied projects, priorities, and deadlines, demonstrating grace under pressure.
• Comfort working independently and collaboratively as part of a team.
• Excellent organizational and analytical skills, with keen attention to detail.
• Ability to cultivate and develop inclusive and equitable working relationships with co-workers and community members.
• Strong organizational skills for managing events and complex activities in support of development objectives.
• Ability to identify opportunities, solutions, and resolve challenges.
• Undertake special projects assigned.
• Ability to work 40 hours weekly, during the hours of 8am and 5pm with occasional hours outside this timeframe as needed and agreed upon. Hybrid work optional for 1 – 2 days weekly.
  
  

Physical requirements of the Job*

• Sitting or standing (often for prolonged periods)
• Carrying or lifting objects up to 20 pounds
  
  

This is a full-time, non-exempt position.

• To comply with the Americans with Disabilities Act of 1990 (ADA), which prohibits discrimination against qualified individuals on the basis of disability, it is necessary to specify the physical, mental and environmental conditions of the essential duties of the job.
  
  

NeighborHealth Center is an Equal Opportunity Employer, including disability and veterans. NHC is dedicated to building a culturally diverse staff committed to serving a diverse patient population.