What are the responsibilities and job description for the Marketing Specialist position at NearU?
Overview
The Marketing Specialist will be a key player in supporting NearU’s local branch marketing efforts across HVAC, Plumbing, and Electrical services. This role bridges corporate strategy and branch-level execution, ensuring our teams have the marketing tools, events, and activations they need to drive customer acquisition and retention. Because our services are demand-based (not everyday purchases), the ideal candidate will understand how to market across multiple service areas, tailoring activations to create urgency, trust, and long-term customer loyalty.
Key Responsibilities
Branch & Field Leadership Support
The Marketing Specialist will be a key player in supporting NearU’s local branch marketing efforts across HVAC, Plumbing, and Electrical services. This role bridges corporate strategy and branch-level execution, ensuring our teams have the marketing tools, events, and activations they need to drive customer acquisition and retention. Because our services are demand-based (not everyday purchases), the ideal candidate will understand how to market across multiple service areas, tailoring activations to create urgency, trust, and long-term customer loyalty.
Key Responsibilities
Branch & Field Leadership Support
- Serve as the primary marketing partner for assigned branch General Managers and Operations leaders.
- Align marketing initiatives with revenue goals and seasonal demand
- Conduct regular check-ins with field leadership to identify opportunities in HVAC, Plumbing, and Electrical service lines.
- Ensure branch and internal teams understand promotions, financing offers, memberships, and cross-trade opportunities.
- Support local market competitiveness through structured planning and proactive communication.
- Lead rollout and localization of enterprise campaigns across HVAC, Plumbing, and Electrical.
- Ensure seasonal promotions (tune-ups, inspections, replacements, tax incentives, water heaters, etc.) align with operational readiness.
- Drive cross-trade marketing initiatives to increase lifetime customer value.
- Coordinate with digital, paid media, CRM, and call center teams to ensure campaigns convert to booked revenue.
- Partner with operations to ensure marketing supports both demand creation and demand capture.
- Monitor inbound lead flow, booking rates, average ticket trends, and install pipeline.
- Identify underperforming markets and implement corrective marketing actions.
- Support membership growth and retention initiatives.
- Assist with technician enablement materials
- Oversee planning and execution of:
- Home shows
- Community events
- Sponsorships
- Grassroots activations
- Standardize local activation playbooks for scalability.
- Manage local marketing budgets across assigned markets.
- Track campaign performance, cost per lead, booked revenue, and ROI.
- Provide structured reporting and actionable insights to leadership.
- Recommend reallocation of spend based on performance and market dynamics.
- 2 years of marketing, field support, or administrative coordination experience (multi-unit, service-based, or demand-driven industries strongly preferred).
- Highly organized, energetic, and detail-focused with excellent time management skills.
- Strong communication and interpersonal skills with the ability to build relationships across multiple teams.
- Experience with customer-facing service or retail businesses, especially those requiring trust-building in non-recurring, demand-based purchase cycles.
- Comfortable juggling multiple projects and deadlines in a fast-paced, high-growth environment.
- Willingness and ability to travel to support branch marketing activations as needed.