Specialist, Digital Content & Campaigns

NCTA-The Internet and Television Association (“NCTA”) - headquartered in Washington, D.C.- represents network innovators and content creators that connect, entertain, inform, and inspire consumers every day. Our industry supports three million American jobs and employs at least three hundred people in every congressional district. NCTA’s member companies have a groundbreaking history and equally impressive vision for the future, emboldened by a spirit of innovation, creativity, and passion to be the best.

NCTA seeks a Specialist, Digital Content & Campaigns who will support the execution and optimization of paid media campaigns, while also driving creative content development and digital storytelling across multiple platforms. The role advances NCTA’s advocacy and communications objectives through performance-driven campaigns, compelling content, and innovative engagement strategies that effectively reach and resonate with key audiences

.

Essential Functio

ns:•Supports the execution and optimization of paid media campaigns— primarily social and Google search — including drafting ad copy, assisting with creative development, executing campaigns in-platform, managing budgets, and tracking/reporting on performan

ce.•Tracks, analyzes, and presents performance metrics across web, email, and paid campaigns using tools like Google Analytics 4, social platforms, and email platforms to surface insights, optimize content, and inform future strate

gy.•Supports basic Search Engine Optimization (SEO)and Answer Engine Optimization (AEO) efforts by helping ensure web content is structured and to maximize visibility in search and emerging answer engin

es.•Supports the development and production of short-form, social-first video content — including ideation, scripting, minor editing, and coordination with internal stakeholde

rs.•Writes, edits, and delivers compelling digital copy for websites, email, social media, and marketing collateral. Ensures all content resonates with target audiences and aligns with brand voice and to

ne.•Collaborates on creative concepts for webpages, videos, and social content that distill complex policy issues into clear and engaging narratives for target audienc

es.•Stay current on digital trends, tools, and emerging platforms, proactively identifying opportunities to enhance campaign effectiveness and audience engageme

nt.•Performs other duties as assign

ed.

Background/Skills/Abilities Prefe

rred:•Bachelor’s degree in communications, marketing, advertising, public relations, or a related field, or equivalent work experi

ence.•Minimum of 5 years in digital communications, marketing, or related fields; agency or multi-client experience prefe

rred.•Exceptional writing and editing skills, with the ability to tailor messaging across diverse platforms and audie

nces.•Proven experience managing or supporting paid digital campaigns—ideally across social media and Google Search—including content development, in-platform setup, and performance measure

ment.•Proficiency with digital tools and platforms such as Google Analytics 4, Meta Ads Manager, LinkedIn Campaign Manager, Google Ads, WordPress, Hotjar, and email platforms (e.g., Mailch

imp).•Able to work well within a highly collaborative team environ

ment.•Demonstrated ability or strong interest in producing short-form video content, including scripting, coordinating visual assets, and performing basic editing for social platf

orms.•Familiarity with managing and growing organizational social media presences, with a strong curiosity about platform trends and audience engagement strate

gies.•Innovative thinker who can translate complex ideas and policy concepts into compelling written and visual narrat

ives.•High attention to detail, strong interpersonal skills, and a collaborative working s

tyle.

T

o ApplySend your resume and one-page letter summarizing your interest, qualifications, and salary expectations. Please reference the Specialist, Digital Content and Campaigns position in your cover

letter.
What

We OfferNCTA believes that diversity of experience and perspective are strengths and seeks to continue to grow a highly committed, skilled, and collaborative staff. In addition to a highly competitive salary and bonus program, and a platform of extensive benefits, NCTA is committed to the development and overall well-being of our team members. We offer traditional (medical, dental, vision, flexible spending, life, AD&D, LTD, STD) and enhanced benefits such as parental leave, a wellbeing program, employee assistance program and commuting benefits. We also offer a robust 401k plan, a generous paid time off plan, paid holidays, and a paid winte

r break.
Hybrid Work

ScheduleNCTA currently operates on a hybrid schedule. All hires are expected to work in the office located in Washington, D.C. In-office days are Tuesday - Thursday, with additional days as needed in

the role.
Equal Opportunit

y EmployerWe at NCTA are committed to building a culture where diverse people, ideas, and experiences are welcomed, included, and celebrated; where our employees can thrive as they bring their best authentic selves to work every day. NCTA provides equal employment opportunities to all applicants without regard to race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, genetic information, disability, matriculation, political affiliation or veteran status in accordance with applicable federal, state and local laws governing non-discrimination in e