Marketing Admissions Director

Title: Marketing Admissions Director

Compensation: Starting at $100k/yr

Schedule: Monday – Friday 9:00 am – 5:30 pm

Location: Los Angeles, CA

The Director of Marketing is responsible for developing, leading, and executing marketing and outreach strategies that promote the community and support optimal occupancy. This leadership role oversees all internal and external marketing efforts, including outreach, event planning, public relations, lead management, and referral relationships. The Director of Marketing serves as a key liaison between the community, prospective residents, families, referral sources, and the broader community, ensuring the organization’s mission, services, and values are communicated effectively and compassionately.

What You’ll Do:

• Develop, implement, and lead a comprehensive marketing and outreach strategy to achieve and sustain full occupancy.
• Plan, coordinate, and oversee internal and external marketing events, including open houses, seminars, and community networking activities.
• Serve as the primary point of contact for prospective residents and families; conduct tours, manage follow-up, and support the admissions process.
• Oversee lead tracking, reporting, and follow-up processes using CRM or database systems to ensure timely and professional engagement.
• Build, manage, and maintain strong relationships with hospitals, senior centers, discharge planners, case managers, and other referral sources.
• Collaborate with department heads to ensure seamless move-ins and a welcoming onboarding experience for new residents.
• Direct the development, production, and distribution of all marketing materials, including brochures, newsletters, digital content, and advertising campaigns.
• Represent the community at networking events, health fairs, and public forums to enhance brand visibility and reputation.
• Analyze market trends, census data, and demographics to identify opportunities and adjust marketing strategies as needed.
• Ensure brand consistency across all marketing channels, messaging, and materials.
• Assist in the development, management, and monitoring of the marketing budget.
• Participate in weekly census and leadership meetings, providing updates on leads, outreach efforts, and marketing performance.
• Address inquiries and concerns from families and prospects with professionalism, empathy, and discretion.

What You’ll Need to Succeed:

• Strong knowledge of senior living services, including assisted living and memory care.
• Proven leadership, relationship-building, and strategic marketing skills.
• Excellent interpersonal, written, and verbal communication abilities.
• Proficiency with marketing platforms, social media, CRM systems, and basic graphic design tools.
• Collaborative leadership style with the ability to work effectively across departments.
• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field (preferred).
• Minimum of two (2) years of experience in marketing, sales, or outreach within senior living, healthcare, or hospitality.
• Valid driver’s license and reliable transportation for community outreach activities.

What Nazareth House – Los Angeles Offers You:

• Comprehensive health, dental, and vision coverage
• 401(k)/403B retirement plan
• Company paid Life Insurance coverage
• Generous Paid Time Off
• Paid Sick Leave
• 6 paid Holidays
• Paid Leave (Jury Duty, Bereavement leave, etc.)
• Opportunities for career growth and professional development within a supportive workplace.
• Meaningful work that makes a positive difference in the lives of both residents and staff.
• A compassionate and inclusive work environment that fosters teamwork and collaboration.

Compensation: Starting rate of $100k/yr

Compensation will be determined by a number of factors including educational background and experience.

About Nazareth House:

At Nazareth House, our commitment goes beyond physical space. Established in 1951 by the Sisters of Nazareth, both the sisters and our staff share a dedicated commitment to providing a safe and loving atmosphere where seniors are encouraged to maintain their independence. Our community offers a variety of care levels tailored to residents’ changing needs. We take pride in providing diverse living options, from independent living to residential care, and a dedicated Care Center for evolving needs.

For more information about the company, please visit our website: https://www.sistersofnazareth.com/service/nazareth-house-los-angeles/.

Please note: We are not accepting phone inquiries regarding the status of applications. Only qualified candidates will be contacted. Additionally, we are not working with agencies or third-party recruiters at this time. Thank you for your understanding.

Nazareth House – Los Angeles provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Nazareth House – Los Angeles complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

Please note that employment with Nazareth House – Los Angeles is strictly on an at-will basis.