Commercial Sponsorship Coordinator

Summary

This position is assigned to the Non-appropriated Fund (NAF) Marketing and Communications Department; Fleet and Family Readiness Support Services, Commander, Navy Region Mid-Atlantic (CNRMA); Norfolk, VA. Incumbent is responsible for the Commercial Sponsorship and Advertising Sales Program for CNRMA's Fleet and Family Readiness (FFR) organization.

Duties

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Duties include but are not limited to:

• Coordinates and manages the Commercial Sponsorship and Advertising Sales Program to include, but not limited to, develops strategy; sells print and digital marketing packages; matches target population and events with potential sponsors; determines opportunities for sponsors and advertisers; develops proposal packages; solicits sponsorships and oversees selection of sponsors, sponsorship agreements, advertising sales agreements; and promotes supports of the program. Maintains accounting/record keeping, evaluates events and initiates follow-up communication with sponsors.
• Develops proposal packages, negotiates best terms for CNRMA FFR, initiates contracts, ensures necessary legal reviews are completed, and obtains required signatures. Ensures the contractual "quid pro quo" is fulfilled through execution of considerations and completion of evaluation/follow-up reports.
• Develops training and educational materials on event marketing and commercial sponsorship for Morale, Welfare and Recreation (MWR) departments. Serves as CNRMA FFR's expert on sponsorship and advertising regulations, policies, procedures, and/or practices.
• Provides visibility for CNRMA FFR and disseminates information by making presentations to individuals or groups regarding CNRMA FFR facilities, services, programs available for commercial sponsorships, and/or ability to prospect to build and maintain sales leads.
• Establishes and maintains continuous liaison with other commercial sponsorship managers, recreation program managers, key staff personnel, installations, and/or groups to gather information pertinent to FFR programs, services, and/or events in an effort to solicit sponsorship and participation.
• Establishes and maintains liaison with existing and potential sponsors and advertising buyers, community businesses, corporate contacts, community service clubs, and/or military support groups to gather information pertinent to soliciting sponsorship and participation.
• Serves as representative on special event planning committees. Conducts special meetings with staff members to ensure deadlines, sponsorship and advertising fulfillment, equipment, materials, and/or departmental commitments are being met for each event.
• Develops and implements event promotional plans including initiation of graphic work orders, advertising placement, and management of in-kind advertising, development of news releases, and distribution of publicity materials.
• Prepares Purchase Order and Contract requests in compliance with accounting standards for required purchases.
  
  

Requirements

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Conditions of employment

• Must pass all applicable records and background check.
• Must successfully pass the E-Verify employment verification check. Any discrepancies must be resolved as a condition of employment.
• Must be able to obtain and maintain a National Agency Check with Inquiries or higher clearance as determined by the position classification
• Starting May 7, 2025, non-affiliated individuals requesting access will need a REAL ID-compliant driver's license or another acceptable form of identification to access CNRMA Installations. (review required documents section for more information.)
• Hours of work will vary as required by needs of the program to include split days off and fluctuating tours of duty including evenings, weekends, and holidays.
  
  

Qualifications

Resumes must include information which demonstrates experience and knowledge, skills, and ability (KSAs) as they relate to this position. Applicants are encouraged to be clear and specific when describing their experience level and KSAs.

A qualified candidate must possess:

• Knowledge of CNIC (or similar) organizational structure and mission(s).
• Knowledge of the fundamental principles and techniques involved in the operational management of a program.
• Knowledge of and skill in working with a Commercial Sponsorship program.
• Knowledge of digital platforms.
• Knowledge of military programs.
• Skill in organizing and planning events.
• Skill with digital sales.
• Skill in the use of Microsoft Office Programs (e.g., Word, Excel, Power Point, Outlook).
• Ability to understand, adhere to, and/or explain complex regulations, instructions and directives as related to Commercial Sponsorship/Advertising and CNRMA FFR program management.
• Ability to develop customized presentations, deliver to, and address groups.
• Ability to evaluate the adequacy of programs and to make recommendations for improvement or correction.
• Ability to analyze and prepare clear, concise, and technically sound reports.
• Ability to communicate both orally and in writing to solicit commercial sponsorship, negotiate agreements, and prepare after-action reports.
  
  

Education

This position does not have a positive education requirement.

Additional information

Executive Order 12564 requires a Federal workplace free of illegal drugs. According to the Executive Order, all Federal employees are required to remain drug free throughout their employment. Commander, Navy Installations Command is a Drug-Free Federal Workplace. The use of illegal drugs will not be tolerated, and use of or intoxication by illegal drugs will result in penalties up to and including removal from Federal Service.

Non-U.S. citizens with fewer than three years of recent residential history in the U.S. may be determined ineligible for employment.

Some positions have special requirements. Selectee may be required to complete a one (1) year probationary period. Participation in Direct Deposit/Electronic Fund Transfer within the first 30 days of employment is required.

In accordance with the Real ID Act of 2005, if a candidate or new hire requires access to a military installation and does not have a REAL ID, identity will need to be established. Identity is established by presenting either one (1) Acceptable Credential or by presenting an acceptable combination of Source Identify Documents. Acceptable Credentials are listed in List A and Acceptable Source Identity Documents are listed in Lists B and C in the link below (page 3). If using an Acceptable Credential, only one (1) from List A is required and if using Acceptable Source Identity Documents, one (1) from List B and one (1) from List C is required.

https://www.oni.navy.mil/Portals/12/Vistors/Base Access Form.pdf?ver=2017-08-28-065204-693

Candidates should be committed to improving the efficiency of the Federal government, passionate about the ideals of our American republic, and committed to upholding the rule of law and the United States Constitution.

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