What are the responsibilities and job description for the Google Ad Manager position at Navigo Marketing?
Job Title: Google Ads Specialist Company: Navigo Marketing Location: Remote Type: Full-Time / Contract (TBD)
About Navigo
Navigo Marketing is a beauty-focused connected commerce agency helping founder-led brands scale across Amazon, Ulta, Sephora, TikTok, and paid media. We operate at the intersection of content, commerce, and performance -- and we move fast. If you know beauty and you live inside Google Ads, keep reading.
The Role
We're looking for a hands-on Google Ads Specialist who can own paid search and shopping strategy for a portfolio of beauty brand clients. This is not a strategy-only role. You will be in the platform every day -- building campaigns, pulling reports, testing creative, and optimizing toward real business outcomes.
You'll work closely with our account and creative teams to connect Google performance to the broader omnichannel story we tell for every client.
What You'll Do
- Build, manage, and optimize Google Ads campaigns from scratch -- Search, Shopping, Performance Max, Display, and YouTube
- Own day-to-day campaign management including bid strategy, budget pacing, audience segmentation, and A/B testing
- Set up and maintain Google Analytics 4 (GA4) properties, including event tracking, conversion goals, and audience definitions
- Configure and troubleshoot Google Tag Manager (GTM) for accurate conversion and engagement tracking
- Connect GA4 data to Google Ads for closed-loop attribution and audience remarketing
- Audit and QA tracking implementations to ensure data integrity before and during campaigns
- Build clear, client-ready performance reports with meaningful interpretation -- not just screenshots
- Identify trends and opportunities across beauty retail, seasonality, and competitive positioning
- Collaborate with content and creative teams to align ad copy and creative with platform best practices
What We're Looking For
- 3 years of hands-on Google Ads management experience (we will ask you to walk through your actual setup process)
- Demonstrated experience in the beauty, personal care, or consumer packaged goods space -- you understand the customer, the category, and the competition
- Deep proficiency in GA4, GTM, and Google Ads conversion tracking setup -- not just reading dashboards, but building them
- Comfortable working inside Google Merchant Center, including feed management and troubleshooting
- Strong grasp of Shopping and Performance Max campaigns, including asset group structure and feed optimization
- Experience connecting paid media performance to retail or DTC commerce outcomes
- Highly organized and self-directed -- this is a remote role and we expect you to own your accounts without hand-holding
- Excellent written communication for client-facing reporting and internal team collaboration
Bonus Points
- Experience advertising across beauty retail platforms (Ulta, Sephora, Amazon)
- Familiarity with TikTok or Meta ads and cross-channel attribution
- Google Ads and/or GA4 certifications
Salary : $50,000 - $70,000