What are the responsibilities and job description for the Amazon Brand Manager position at Navigo Marketing?
Navigo Marketing runs connected commerce for premium beauty and personal care brands. We manage Amazon end to end — retail operations, advertising, DSP, and analytics — and increasingly the retailers around it: Ulta.com, Target , TikTok Shop, and other marketplaces. We build our own data and automation tooling, so our brand managers spend their time on decisions instead of pulling reports.
You'll own a portfolio of brands across their digital shelf. Amazon is the anchor — it's where the volume, the complexity, and most of your expertise will live. But your mandate is the whole connected commerce picture: how a brand's Amazon business, Ulta.com business, and DTC site influence each other, where demand is actually being created, and where a dollar is best spent across them.
This is a client-facing role. You'll be the person a founder or CMO calls when they want to know why the number moved and what we're doing about it.
Amazon (the core)
- Full P&L ownership for your brands: revenue, ad spend, margin, contribution
- Seller Central and/or Vendor Central operations — catalog, listings, A content, Brand Store, variations, buy box health, case management
- Advertising strategy and oversight: Sponsored Products/Brands/Display, DSP, and how they ladder into the brand's broader media plan
- Inventory and forecasting — restock planning, IPI health, protecting hero SKUs through promo periods
- Promotional calendar: Prime Day, holiday, deals, coupons, subscriptions
- Brand Analytics and search-term work — share of search, query gaps, competitive positioning
Other retailers (the growth edge)
- Stand up and manage Ulta.com and other retailer marketplace programs — listings, retail media (Criteo and equivalents), promo calendars, retailer relationships
- Understand each retailer's mechanics well enough to know what actually drives sell-through there, rather than porting Amazon tactics wholesale
Connected commerce thinking
- Read a brand's business across channels: Amazon, retailer .com, DTC, retail
- Spot when a channel is cannibalizing another vs. genuinely incremental
- Bring a point of view on new-vs-repeat, retention, and where a brand's next dollar of growth comes from
Client leadership
- Own weekly and monthly reporting, QBRs, and annual planning
- Translate data into a recommendation and a next step — not a dashboard tour
- Manage expectations and timelines; escalate before things become problems
Required
- 5 years managing Amazon businesses, agency- or brand-side, with real ownership (not just reporting or ad execution)
- Beauty, skincare, or personal care experience — this is a hard requirement. Our clients are premium beauty brands and the category's dynamics don't translate from CPG or electronics
- Deep Seller Central and/or Vendor Central fluency — you've fixed suppressed listings, chased down buy box issues, and fought a reimbursement case
- Genuine command of Amazon Ads: you can explain the difference between a placement problem, a bid problem, and a listing problem
- Comfort with numbers: unit economics, contribution margin, forecast vs. actual, and the discipline to catch when a report is wrong
- Strong written and verbal communication — this role writes a lot of recommendations to sophisticated clients
- Curiosity about retailers beyond Amazon, and the humility to learn a new platform's rules from scratch
Nice to have
- Amazon DSP or AMC (Amazon Marketing Cloud) experience
- Ulta.com, Target , TikTok Shop, or other marketplace/retailer .com experience
- Experience with a brand's DTC business (Shopify) alongside marketplace
You do not need to be a paid social or paid search buyer. We're not asking you to build Meta creative tests or manage a Google account. You should understand how those channels create the demand that lands on a retail shelf — enough to work with the people who do run them and to know when an Amazon problem is actually an upper-funnel problem. But retail media and marketplace expertise is what we're hiring for.
- We build our own tooling — automated ad optimization, cross-channel reporting, forecasting — so you're not living in spreadsheets. We expect people to have opinions, back them with data, and say when they don't know. Small team, direct client access, no layers between you and the decision.