What are the responsibilities and job description for the Digital Marketing Specialist position at Naviga?
About Our Client
Our client is a rapidly growing technology company specializing in innovative SaaS solutions for the entertainment and media industry. Their platform streamlines complex production workflows, from pre-production scheduling to post-production asset management and distribution. By providing real-time collaboration tools and analytics, they empower film studios, television networks, and creative agencies to increase efficiency and stay on budget in a fast-paced creative market.The Opportunity
Our client is seeking a driven and results-oriented Digital Marketing Specialist to lead their expansion in the entertainment sector. This pivotal role is focused on identifying, prospecting, and closing new business opportunities with major studios, production companies, and media agencies. You'll be responsible for the entire marketing cycle, from initial outreach to contract negotiation and closing.You will be instrumental in growing the company's market share, building a robust marketing pipeline, and establishing long-term relationships with key clients. This is an exciting opportunity for someone who thrives on the hunt and wants to make a direct impact on the company's growth in a dynamic and highly visible role.
What You Will Do
- Develop and execute a strategic plan to generate new leads and build a strong marketing pipeline within the entertainment sector.
- Conduct proactive outreach to key decision-makers at target companies through cold calling, email campaigns, networking, and industry events.
- Lead discovery calls and product demonstrations to understand client needs and effectively communicate the value proposition of our SaaS platform.
- Manage the full marketing cycle from prospecting to negotiation and closing new deals.
- Collaborate with the marketing and product teams to refine sales materials, messaging, and go-to-market strategies based on market feedback.
- Track and report on marketing activities, pipeline, and key metrics to meet or exceed quarterly and annual revenue targets.
- Stay informed about industry trends, competitive landscape, and new entertainment technologies to maintain a competitive edge.
Who You Are
- A Hunter: You are highly motivated by the challenge of finding and closing new business. You have a track record of success in new business development, preferably in a SaaS or technology marketing environment.
- Consultative & Strategic: You excel at understanding complex business challenges and can present solutions that address specific client needs. You can think strategically and align marketing activities with long-term company goals.
- Exceptional Communicator: You can articulate a clear, compelling value proposition to a range of stakeholders, from technical teams to C-suite executives. You are persuasive, confident, and a great listener.
Why Join This Team?
This is your chance to play a key role in the growth of a tech company that is redefining how media and entertainment businesses operate. If you are a self-starter who thrives on independence and the excitement of closing deals, you will have the opportunity to directly impact the company’s success and earn significant commissions. You'll be part of a supportive team and backed by a cutting-edge product that is in high demand.________________________________________
About Naviga Recruiting & Executive Search
Naviga Recruiting & Executive Search is a leading provider of Contingent Workforce Solutions, Executive Search, Leadership and Individual Contributor hiring, empowering businesses to achieve their strategic objectives through expert talent acquisition. Our specialties include sales, marketing, finance/accounting and operations hiring. With a commitment to excellence and a deep understanding of market trends, Naviga Recruiting & Executive Search helps organizations build high-performing teams and navigate complex workforce challenges. Naviga Recruiting & Executive Search specializes in U.S. Hiring for Global Businesses.