Campus Partnerships Marketing Manager

Navient Solutions LLC

Navient (Nasdaq: NAVI) helps students and families confidently manage the cost of higher education. We create long-term value for customers and investors through responsible lending, flexible refinancing, trusted servicing oversight, and decades of portfolio management expertise. Our employees thrive in a culture of belonging, where they are supported and proud to deliver meaningful outcomes.

The Campus Partnerships Marketing Manager will lead marketing strategies that strengthen Navient and Earnest’s relationships with colleges and universities. Acting as the marketing lead for the Campus Partnerships team, this role connects schools, financial aid offices, and students to our private student loan products. You’ll create campaigns, materials, and events that showcase our value to institutional partners and their students. Working closely with Campus Partnerships reps, you’ll deliver marketing support that drives engagement, awareness, and application growth. This role also serves as a key link between Campus Partnerships and the broader marketing organization, ensuring alignment with Product Marketing, Design, Content, and Copy teams. Our ideal candidate is a versatile marketer who blends strategic planning with hands-on execution across channels like web, email, events, and content. Strong communication, project management, and creative skills are essential, along with the ability to craft clear, compelling partner-facing materials that reflect Navient and Earnest’s brand and mission.

Areas Of Responsibility

Partner Marketing Strategy and Execution

• Develop and implement marketing strategies that support Navient and Earnest’s engagement with colleges, universities, and financial aid offices.
• Build campaigns and materials that highlight Navient and Earnest’s benefits to schools and their students, including presentations, one-pagers, videos, and digital assets.
• Work closely with the Campus Partnerships sales team to ensure marketing efforts align with partner priorities and business goals.
• Create annual and seasonal marketing calendars that align with the academic and financial aid cycles.
  
  

Campaign Development and Channel Management

• Lead campaign planning and execution for the campus channel, including targeted email campaigns, digital advertising, and newsletters.
• Partner with Marketing Operations and Product Marketing to measure campaign performance and optimize for engagement, reach, and partner satisfaction.
• Develop segmented content strategies to address different institution types (size, degrees, programs, etc.).
• Ensure all communications align with Navient and Earnest’s brand voice and compliance requirements.
  
  

Event and Conference Marketing

• Plan and coordinate marketing campaigns and creative activations around conferences, summits, and industry events where the Campus Partnerships team participates.
• Manage pre-event outreach, onsite brand visibility, and post-event follow-up campaigns.
• Ensure Navient and Earnest stands out through clear messaging, creative materials, and partner engagement opportunities.
• Collaborate with internal creative and design teams to produce booth graphics, giveaways, and presentation materials.
  
  

Content and Channel Coordination

• Collaborate with Product Marketing, Design, Content, and Copy teams to develop materials that educate schools and reinforce Navient and Earnest’s brand positioning.
• Maintain and update website content related to school partnerships and financial aid resources.
• Create and manage webinars, presentations, and partner training sessions that help schools understand Navient and Earnest’s offerings and processes.
• Partner with Copy and Content teams to maintain a consistent message across web, collateral, and partner communications.
  
  

Minimum Requirements

• Bachelor’s Degree in Marketing, Business, or a related field;
• 5 years of experience in marketing, with at least 2 years in partner, B2B, or channel marketing roles.
• Experience in financial services, higher education, or another regulated industry preferred.
• Proven ability to manage projects across multiple teams and deliver materials that drive measurable results.
• Strong writing, editing, and storytelling skills, with experience crafting marketing materials for both institutional and consumer audiences.
• Experience with marketing automation, CRM tools, and content management systems (e.g., Salesforce, HubSpot, Iterable, or similar).
• Understanding of B2B and B2C marketing principles and how to adapt messaging across audiences.
• Familiarity with brand and creative development, event marketing, and campaign reporting.
• Strong project management, organizational, and communication skills.
• Ability to create engaging and informative content across print, web, and presentation formats.
• Proficiency with design and content collaboration tools (e.g., Asana, Figma, Google Suite).
• Analytical mindset with ability to track campaign performance and derive insights.
• Ability to collaborate effectively with both marketing and sales stakeholders.
• Ability to balance multiple priorities and deliver projects on time and on brand.
• Ability to think strategically while executing tactically across multiple marketing channels.
• Ability to represent the brand with professionalism, creativity, and authenticity in all partner-facing materials.
• Additional equivalent education above the required minimum may substitute for level of experience.
  
  

Preferred Qualifications

• Knowledge of higher education systems and financial aid processes preferred.
  
  

Important Notices

All offers of employment are contingent on standard background checks. Navient and certain of its affiliated companies are federal, state and/or local government contractors. Should this position support a Federal Government contract, now or in the future, the successful candidate will be subject to a background check conducted by the U.S. Government to determine eligibility and suitability for federal contract employment for public trust or sensitive positions. Positions that support state and/or local contracts also may require additional background checks to determine eligibility and suitability.

EOE Race/Ethnicity/Sex/Disability/Protected Vet/Sexual Orientation/Gender Identity. Navient Corporation and its subsidiaries are not sponsored by or agencies of the United States of America.

Navient is a drug free workplace.