Behavioral Health Liaison

Job Overview

We are seeking a dedicated and compassionate Behavioral Health Liaison/ Marketer to join our dynamic healthcare team. In this vital role, you will serve as a bridge between patients, families, and healthcare providers, ensuring seamless coordination of behavioral health services within a busy hospital environment. Your expertise will help facilitate comprehensive assessments, discharge planning, and community resource connections, all while providing empathetic patient-centered care. This position offers an exciting opportunity to make a meaningful impact on patient outcomes in a fast-paced, multidisciplinary setting.

Duties

• Build and maintain referral relationships with hospitals, emergency departments, primary care and psychiatric practices, schools, courts/probation, employers, and community organizations across the McKinney / North Texas area.
• Conduct regular in-person visits to referral sources (discharge planners, case managers, counselors, HR/benefits contacts) to introduce and reinforce Naveah's IOP, PHP, outpatient, MAT/SUD, and EAP services.
• Represent Naveah at community events, health fairs, provider luncheons, and professional association meetings.
• Track referral sources and outreach activity in a CRM or referral log; report on referral volume and relationship status to leadership.
• Distribute and help maintain marketing and referral collateral (brochures, referral pads, digital content) in coordination with the practice's broader marketing materials.
• Respond promptly to inbound referral inquiries and coordinate handoff to intake/admissions staff.
• Identify new outreach opportunities — underserved referral niches, community partnerships, and events — and bring recommendations back to leadership.
• Maintain a working understanding of each program's admission criteria so referrals are appropriately matched to the right level of care.
• Ensure all outreach and marketing activity complies with HIPAA and applicable healthcare marketing/anti-kickback regulations.

Requirements

• Associate's or Bachelor's degree in marketing, communications, healthcare administration, social work, or a related field — or equivalent experience in behavioral health outreach.
• Prior experience liaising for an IOP, PHP, MAT/SUD, or psychiatric program specifically.
• Existing relationships with local hospital discharge planners, primary care practices, or school counseling departments.
• Bilingual (English/Spanish) a plus.
• 1 years of experience in community liaison, business development, or marketing work, ideally within behavioral health, substance use treatment, or another healthcare setting.
• Existing familiarity with the McKinney / North Texas healthcare and referral landscape is a strong plus.
• Comfortable and confident representing a clinical practice in person — strong verbal communication and relationship-building skills.
• Organized and self-directed; able to manage a territory and a referral pipeline with minimal day-to-day supervision.
• Working knowledge of HIPAA and comfort handling sensitive information appropriately.
• Reliable transportation and willingness to travel locally to referral sites and events.
• Basic proficiency with CRM tools, spreadsheets, and email/calendar software.

Join us to be part of a passionate team committed to delivering exceptional behavioral health services! This role offers the chance to grow professionally while making a real difference in patients’ lives through compassionate care, clinical expertise, and community resource coordination. We value diversity and are dedicated to fostering an inclusive environment where every patient receives personalized attention tailored to their unique needs.

Pay: $18.00 - $25.00 per hour

Benefits:

• Mileage reimbursement

Work Location: In person

Salary : $18 - $25