PUBLIC RELATIONS COORDINATOR

Position Summary:

The Public Relations Coordinator will play a vital role in enhancing Sage Memorial Hospital’s public image, increasing community engagement, and supporting the hospital’s marketing and communication efforts. The ideal candidate will possess a passion for storytelling, strong organizational skills, and the ability to establish and maintain relationships with media outlets, community partners, and internal stakeholders. This position reports directly to the Chief Patient Experience Officer (CXO).

Essential Duties & Responsibilities:

• Develop and implement public relations strategies to promote the hospital’s services, programs, and initiatives.
• Create and distribute press releases, media advisories, audio, videos, photos, and other communication materials to local, regional, national media outlets and other communication channels.
• Research, write, edit, and prepare external and internal communication materials, including but not limited to talking points, scripts, fact sheets, presentations, and educational materials.
• Build and maintain relationships with journalists, media representatives, and community partners.
• Coordinate and manage media inquiries, interviews, and press events.
• Coordinate and manage the hospital's podcast, from topic selection to guest scheduling, promotion, and distribution.
• Collaborate with the marketing team to create compelling content for social media, newsletters, websites, and other marketing materials, i.e., annual reports, brochures, etc.
• Monitor media coverage and provide regular reports on public relations activities and outcomes.
• Plan and execute community outreach events, including health fairs, open houses, educational webinars/seminars, workshops, and community forums.
• Assist in crisis communication efforts, ensuring timely and accurate dissemination of information.
• Support internal communication initiatives to keep hospital staff informed and engaged.
• Maintain a database of media contacts, community partners, and event participants.
• Track and analyze public relations metrics to measure the effectiveness of campaigns and identify areas for improvement.
• Stay informed about healthcare industry trends and best practices in public relations.
• Represent the hospital at community events, meetings, and other public forums.
• Ensure all content adheres to brand guidelines and messaging in accordance with the hospital's mission/vision/core values, and healthcare regulations and policies.
• Uphold ethical standards, including HIPAA compliance and strict client confidentiality.
• Perform other duties as assigned by the CXO to support the hospital’s marketing and public relations goals.

Minimum Qualifications:

• Bachelor’s Degree in Public Relations, Communications, Marketing, or a related field (highly preferred) with two (2) years of direct experience in public relations, communications, or a related field; or an equivalent combination of education and experience in a related field.
• Must have at least two (2) years of experience in public relations, communications, or a related role.
• Must possess proven skills in writing, editing, and storytelling as required in content creation, marketing, public relations, and journalism.
• Must be proficient in social media platforms, content management systems, and public relations software.
• Must be able to pass the Employee Health Program requirements and background investigation successfully.

Knowledge, Abilities, Skills, and Certifications:

• Comprehensive knowledge of public relations principles, media relations, and community engagement strategies.
• Understanding of tribal and Native American cultural values, healthcare needs, and community dynamics.
• Ability to provide excellent interpersonal and relationship-building.
• Ability to craft compelling messages that promote the hospital’s vision, mission, and values.
• Strong organizational and project management skills to handle multiple tasks and deadlines.
• Knowledge of tribal healthcare industry trends, regulations, and resources is a plus.
• Knowledge of social determinants of health, health disparities, and best practices in public health policy, especially in underserved communities.
• Proficiency in Microsoft Office Suite, Adobe Creative Suite, and other relevant tools.
• Ability to work flexible hours, including evenings and weekends, as needed.
• Exceptional verbal and written communication skills.

Physical Demands:

The role requires the ability to sit, stand, and move within office and community environments. Frequent use of a computer and other office equipment is necessary, along with local travel. The position may involve occasional lifting of up to 20 pounds to carry materials for events or presentations, as well as strong verbal and written communication skills for effective community engagement.

Work Environment:

Work is generally performed in an office; however, extended hours and irregular shifts may be required. Occasional travel to community events and media engagements is expected.