Demo

Sales Strategy Team Lead

Nature's Way
Minneapolis, MN Full Time
POSTED ON 12/4/2025 CLOSED ON 1/14/2026

What are the responsibilities and job description for the Sales Strategy Team Lead position at Nature's Way?

Welcome to a better way, an authentic way. Welcome to Nature’s Way.

We believe that nature is the best way to holistic health, and it should be available to everyone.

When we help people live healthy lives, we build a happier, healthier world for everyone.

How we go about our work drives TRUST in who we are, what we do, and the products we produce.

Our customers trust:

  • Our products to be the gold standard
  • Our words to be true
  • Our claims to be honest,
  • Our actions to have integrity.

And we’ve been leading the way since 1969.

Be a part of helping people live healthy lives as our new Sales Strategy Team Lead.


SUMMARY

The Sales Strategy Team Lead is responsible for Trade Marketing and Sales Planning strategies and tactics for Nature’s Way Consumer Division. This position will manage a team of Trade Marketing Managers and have direct responsibility for the Sales Planning function.


ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

  • Develop the company’s trade spending strategies and tactics to drive trade spending return on investment.
  • Influences and executes Trade Spend/Planning vision to ensure competitive advantage in the marketplace with efficient and effective spend.
  • Establish and execute annual planning process that will provide a clear path for Net Sales Quota achievement.
  • Key driver in strategic planning initiatives to best understand ROI of promotional discounts to drive the most effective and efficient results for individual accounts and Teams.
  • Develops a library and knowledge of best in class funding practices.
  • Provide insights to and participate in joint planning sessions with field sales managers and brokers to ensure one comprehensive plan.
  • Works collaboratively with Sales Leadership, Sales Account Managers, Trade Marketing Managers, and Insights Managers to develop sales programs/priorities/campaigns/initiatives to accomplish sales goals.
  • Reviews market analyses to determine customer needs, volume potential, pricing analysis, discount rates and competitive landscape.
  • Manages/influences trade spend, development and planning process to maximize employee effectiveness and motivation.
  • Provide strategic direction for the Sales Strategy team and provide input and participation in the trade development/sales planning of the company.
  • Lead cross-functional process improvement or develop new processes to drive greater efficiencies within Nature’s Way
  • This position will be part of the Nature’s Way U.S. Sales Leadership Team


Other Skills and Abilities

  • Direct Trade Marketing and Category Management experience
  • Experience with Strategic Accounts. Extensive direct Account Management experience.
  • Category management & merchandising experience.
  • Ability to build a successful sales strategy team with continuous improvement through sharing of best practices and coaching/development.
  • Build internal partnerships and interact with all functions to gain support necessary for your team's success.
  • Strong communication skills and cross-functional collaboration skills to partner with other internal departments and external customers.
  • Executive presence and strong presentation skills to interact with senior level management.
  • Demonstrated ability to work effectively at both the strategic and tactical execution levels.
  • Strategic and analytical skills to understand and use customer POS, syndicated data, internal sales information, and external competitive intelligence to build a winning plan for Sales.


SUPERVISORY RESPONSIBILITIES

This role has supervisory responsibilities


EDUCATION and/or EXPERIENCE

  • Bachelor’s Degree; 6-8 years of CPG industry experience. 5 years direct account management experience, and 2 years of people management experience. CPG selling/buying experience is required.


All benefits are effective on day 1 of employment.

Medical Option to select either a PPO plan or one of 2 high – deductible medical plans that includes a company contribution to your personal health savings bank account.

Dental Delta Dental PPO & an option to select an enhanced dental plan.

Vision Routine preventative coverage under medical plan and an option to elect additional voluntary coverage

Time Off All employees receive 11 holidays off per year, as well as paid time off that starts at a minimum of two weeks per year.

401K Plan Company match of up to 4% as long as employees contribute a minimum of 6% to the account. An additional profit-sharing contribution is also made to employee accounts if the company meets its annual targets.

You’ll also enjoy a variety of other benefits that support your long-term health and wellness:

  • Company provided short-term & long-term disability
  • Life and AD&D insurance
  • Flexible spending accounts
  • Voluntary critical illness & accident coverage
  • New parent phase-in program & paternity leave
  • Educational assistance reimbursement
  • Product discounts & a wellness program

Start Helping People live Healthy lives today!

Salary.com Estimation for Sales Strategy Team Lead in Minneapolis, MN
$106,177 to $137,266
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