Senior Regional Product Manager

The Senior Regional Product Manager plays a critical role within the Global Category Marketing team, acting as the strategic and operational link between global innovation and assigned international markets. This individual leads product marketing and portfolio management initiatives-from new product development and market rollouts to reformulations and discontinuations-ensuring successful execution through the stage-gate process. The role is responsible for championing market needs while driving alignment, efficiency, and cross-functional collaboration.

Key Responsibilities

• Stage-Gate Execution: Partner with international markets and the U.S.-based innovation team to drive product initiatives efficiently through the stage-gate process-ensuring timely, on-budget, and market-ready launches.
• Product Rollouts & Harmonization: Manage rollout of existing products into new markets, minimizing formula, claim, labeling, and packaging changes to optimize manufacturing efficiencies and cost of goods (COGS).
• Portfolio Management: Maintain a prioritized roadmap of product initiatives, changes, and discontinuations in collaboration with OBU and market leadership. Ensure proper resourcing and visibility across teams.
• Global-Local Alignment: Serve as the liaison between global and regional marketing to align on strategy, brand positioning, and messaging-while facilitating necessary local adaptations.
• Go-to-Market Planning: Support development of business cases and go-to-market plans, including: consumer need definition, concept development, forecasting, OKRs, regulatory alignment, pricing strategy, launch timing, and marketing asset coordination.

Qualifications

• 8 years in marketing operations, product development, regulatory, or project management
• 5 years of experience with international product launches or lifecycle management
• Proven ability to collaborate cross-functionally with regional marketing and operations teams
• Deep knowledge of the end-to-end process for launching products in global markets
• Strong grasp of product marketing fundamentals (e.g., brand, positioning, features/benefits, claims, lifecycle)
• Bachelor's degree in Marketing, Business, or related field; MBA or PMP certification a plus
• Expertise in project management tools and methodologies; experience with Monday.com a plus
• Passion for wellness, sustainability, and purpose-driven brands

What Success Looks Like

• Strong partnerships and trust with international markets; seen as a reliable driver of execution
• Product launches that are well-coordinated, on time, and supported with complete materials
• A well-managed, strategically aligned portfolio that balances innovation, margin, and quality

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