What are the responsibilities and job description for the Digital Merchandiser position at Nature's Bakery?
Role Overview
The Digital Merchandiser supports execution of Nature’s Bakery’s ecommerce presence across key retailers, ensuring our products are accurately represented and optimized online. This role focuses on maintaining high-quality content, improving search visibility, and driving digital growth through strong day-to-day execution.
Key Responsibilities
Our team members' physical and mental health is important to a thriving workplace. That’s why we offer the following benefits to full-time employees:
EEO
We are committed to an inclusive workplace where diversity in all its forms is championed. We are proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
Privacy Policy
Mars and its family of brands is committed to transparency and responsibility in how we handle the personal data entrusted to us by our customers and consumers. To learn more about our privacy policy please follow this link.
The Digital Merchandiser supports execution of Nature’s Bakery’s ecommerce presence across key retailers, ensuring our products are accurately represented and optimized online. This role focuses on maintaining high-quality content, improving search visibility, and driving digital growth through strong day-to-day execution.
Key Responsibilities
- Own digital shelf execution across retailers, ensuring product pages are accurate, complete, and up to date
- Optimize product content (titles, images, descriptions, keywords) to improve search visibility and conversion
- Manage item setup and content syndication across platforms (e.g., Salsify, Syndigo)
- Partner with brand, sales, and creative teams to deliver and maintain content for new items, seasonal updates, and transitions
- Monitor product pages across key retailers (Amazon, Walmart, Target, Kroger, etc.) and proactively identify issues and opportunities
- Analyze content performance, search trends, and competitor activity to inform improvements
- Execute test-and-learns and track results to support optimization efforts
- Support development of digital best practices and playbooks
- 1–3 years of relevant experience in ecommerce, digital merchandising, or related field
- Familiarity with retailer.com environments (e.g., Amazon, Walmart) and content tools (e.g., Salsify, Syndigo) preferred
- Understanding of SEO and digital shelf fundamentals
- Strong attention to detail and organization
- Ability to manage multiple priorities and meet deadlines
- Comfortable working with data and translating it into actionable insights
- Experience with Excel and/or Power BI preferred
Our team members' physical and mental health is important to a thriving workplace. That’s why we offer the following benefits to full-time employees:
- Medical, dental, and vision insurance offered for eligible employees
- 401(k) plan with a company match that vest on day 1 of eligibility
- Paid vacation
- Paid time off
- Holiday pay (11 days)
- Paid short-term disability
- Paid life insurance
- Banfield Pet Insurance Discounts
- Wellness Benefits and Discounts
- Employee Assistance Program
EEO
We are committed to an inclusive workplace where diversity in all its forms is championed. We are proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
Privacy Policy
Mars and its family of brands is committed to transparency and responsibility in how we handle the personal data entrusted to us by our customers and consumers. To learn more about our privacy policy please follow this link.
Salary : $70,000 - $90,000