What are the responsibilities and job description for the Digital Marketing Coordinator (HubSpot) position at Native Nation Events?
Digital Marketing Coordinator (HubSpot)
Location: In-Person | Reports to: Marketing Manager
The Role
Native Nation Events (NNE) is looking for a detail-oriented Digital Marketing Coordinator to support our digital infrastructure and help maintain our lead generation engine. In this role, you will focus on the technical execution of our marketing efforts, ensuring our HubSpot ecosystem is organized, our data is clean, and our marketing tools are communicating effectively.
We are looking for a technical "operator" who enjoys data hygiene, automation setup, and reporting. Your goal is to support our standardized processes, assist in connecting our tech stack (WordPress, FooEvents, HubSpot), and maintain our database to support NNE’s core business goals.
Core Responsibilities
- HubSpot Administration & Data Hygiene: Support the Marketing Manager by acting as a primary administrator for HubSpot. Perform regular data cleanup, assist with list segmentation, and ensure contact information is organized for efficient targeting.
- Database Growth Support: Help grow our database by implementing lead-gen strategies and staying informed on industry trends. Use active listening to learn from the sales team and event feedback, helping to turn those insights into lead-nurturing tracks that expand NNE’s reach.
- Automation & Journey Support: Assist in the setup and optimization of lead nurturing workflows and automated customer journeys to help move prospects through the funnel.
- Reporting & A/B Testing: Monitor campaign performance beyond surface-level metrics. Help set up A/B tests on subject lines and layouts, and assist in pulling reports on attribution and ROI.
- Technical Connectivity: Assist with the "plumbing" between our platforms. This includes helping to monitor the data flow between WordPress, FooEvents, and HubSpot to ensure a seamless experience for our attendees.
- SOP Implementation: Follow and help update Standard Operating Procedures (SOPs) for our digital tools to ensure consistency between the Sales and Marketing departments.
- Event & Operational Support: Provide on-site support at our events when necessary to help with digital integrations like lead capture and registration. Travel is required as needed.
The Ideal Candidate Profile
- Analytical & Systematic: You enjoy working with data and spreadsheets and are interested in learning "why" a campaign performed the way it did.
- Technical Learner: You have a foundational understanding of UTM codes and tracking pixels and are eager to learn more about the "back end" of marketing tech.
- Collaborative & Mobile: You are a team player who is comfortable stepping away from the desk to support the team on-site at events and are able to travel as required.
- Detail-Oriented Investigator: When data doesn't sync correctly, you have the persistence to investigate the cause and work toward a fix.
Technical Skills & Qualifications
- Required: 1–3 years of experience in a digital marketing or administrative role.
- Required: Proficiency in HubSpot (Certifications are a significant plus).
- Skills: Interest in database management, list segmentation, and CRM workflows.
- Familiarity: Experience or willingness to learn WordPress, FooEvents, and attribution tracking.
- Travel: Ability to travel for event support as needed.