What are the responsibilities and job description for the Marketing Specialist position at Nationwide Transport Services?
About the Role
We're seeking a versatile Marketing Specialist who thrives in a dynamic, multi-channel environment. You'll be the driving force behind integrated marketing campaigns that span PPC, email, social media, SEO, local search, and beyond. If you're a strategic thinker who loves testing, optimizing, and delivering measurable results, this role is for you.
What You'll Do
Drive Multi-Channel Campaigns – Plan, execute, and optimize marketing campaigns across PPC (Google Ads, Meta Ads, LinkedIn Ads), email, social media, and search engines
Own Social Media Strategy – Develop and manage engaging social media content and community engagement across multiple platforms
SEO & Local Search Excellence – Implement SEO strategies, optimize for local search (GEO), and manage Google Business Profile optimization
Email Marketing Leadership – Design, write, and deploy high-converting email campaigns with segmentation and automation strategies
Analytics & Optimization – Track KPIs, analyze campaign performance, and use data insights to continuously improve ROI across all channels
Collaborate & Innovate – Partner with sales, design, and development teams to create cohesive marketing strategies that align with business goals
What You Bring
Experience & Expertise:
2-4 years of hands-on digital marketing experience across multiple channels
Proven track record managing PPC campaigns with demonstrated ROI improvements
Strong SEO knowledge with experience improving organic rankings and local search visibility
Proficiency with email marketing platforms and automation (HubSpot, Mailchimp, ActiveCampaign, or similar)
Experience developing and executing social media strategies that drive engagement and conversions
Comfortable with analytics platforms (Google Analytics, Meta Business Suite, advertising dashboards)
Your Approach:
Data-driven decision maker who balances creativity with analytics
Excellent written and verbal communication skills
Strategic thinker who can see the big picture while managing tactical execution
Self-sufficient with strong project management abilities
Adaptable and current with evolving digital marketing trends and best practices
Results-oriented with a track record of meeting or exceeding goals
Bonus Points For
Google Ads and Google Analytics certifications
Experience with marketing automation and CRM platforms (HubSpot, Salesforce, etc.)
Understanding of conversion rate optimization (CRO) and A/B testing
Experience with content management systems (WordPress or similar)
Why Join Us?
✓ Diverse Portfolio – Work across multiple marketing channels and make a real impact
✓ Autonomy & Trust – Own your strategies and have the freedom to test and innovate
✓ Competitive Compensation – Attractive salary and comprehensive benefits package
✓ Professional Growth – Budget for courses, certifications, and conferences
✓ Collaborative Environment – Work with talented teams who value your expertise
✓ Flexible Work Arrangements – Balance and flexibility to do your best work
✓ Results Matter – Your wins are celebrated and rewarded
Ready to Apply?
Send us your resume along with examples of campaigns you've managed – whether it's PPC results, email campaign metrics, SEO improvements, or social media growth. We want to see the impact you've made!