Social Media Manager (B2C Focus)– Boca Raton, FL

Pay: $65,000.00 - $75,000.00 per year

Job description:

Social Media Manager (B2C Focus)

Boca Raton, FL (On-Site)

Travel Required for Events

$60,000 – $75,000 Base Salary Performance Incentives

Benefits: Medical, Dental, Vision, 401(k)

Job Summary

We are seeking a highly organized and creative Social Media Manager (B2C Focus) to lead all consumer-facing social media efforts for a national portfolio of home improvement events.

This role is responsible for driving public attendance, engagement, and brand awareness through strategic content creation, multi-account management, and live event coverage.

You will work closely with the B2B Social Media Manager, Marketing team, and senior leadership to ensure cohesive messaging across all audiences.

This role reports directly to the Marketing Director and Senior Leadership.

Key Responsibilities

B2C Social Media Strategy & Execution

Own and execute all consumer-facing (B2C) social media strategy

Drive attendance and engagement for all scheduled events

Must have experience managing multiple accounts at the same time

Maintain consistent posting calendars across multiple event accounts

Align content with overall marketing campaigns and show timelines

Multi-Account Event Management

Manage multiple social media accounts for different events and markets

Track event schedules, locations, and promotional timelines

Ensure consistent branding, messaging, and campaign execution across all shows

Content Creation & On-Site Coverage

Create engaging B2C content including: Event promotions, Short-form video (Reels, TikTok, etc.), Graphics and social posts

Live event coverage (photo, video, interviews, real-time updates)

Travel to events as needed to capture on-site content

Collaborate with Operations and Marketing teams during live events

Cross-Promotion & Partner Engagement

Manage and support shared social media campaigns with exhibitors and vendors

Encourage and incentivize clients to cross-promote events on their own channels

Build relationships with exhibitors to expand organic reach and visibility

Performance Tracking & Reporting

Track engagement, reach, and audience growth across all platforms

Analyze content performance and optimize strategy accordingly

Provide reporting by event and campaign performance

Tools & Platform Management

Use social media management tools such as:

Sprout Social

Hootsuite

HubSpot

Or similar platforms

Manage scheduling, publishing, and performance tracking systems

Work within CRM and marketing systems as needed

Team Collaboration

Work alongside the B2B Social Media Manager to ensure aligned messaging across audiences

Collaborate closely with the broader Marketing team on campaign execution

Support integrated marketing initiatives across all shows

Qualifications

2 years of professional social media experience required

Strong experience managing Facebook and Instagram (required)

Experience managing multiple accounts or brands simultaneously

Proficiency with social media management tools such as:

Sprout Social

Hootsuite

HubSpot

Or similar platforms

Familiarity with CRM systems and marketing workflows

Strong content creation and storytelling skills

Video content creation experience is a strong plus

Ability to work in a fast-paced, deadline-driven environment

Strong organizational skills and attention to detail

Willingness to travel for events as needed

Reporting Structure

Reports directly to the Marketing Director and Senior Leadership

Works closely with:

B2B Social Media Manager

Marketing Team

Operations Team (for live events)

What We Offer

Competitive salary ($60K–$75K) performance incentives

Full benefits package (Medical, Dental, Vision, 401k)

Opportunity to travel and create live event content nationwide

High-growth environment with strong creative ownership

Direct impact on national event attendance and brand visibility

About the Role

This role is focused on bringing live consumer events to life through social media. You will play a critical role in driving public awareness and attendance by producing high-quality, engaging content across multiple markets before, during, and after each event.

Benefits:

401(k)

401(k) matching

Dental insurance

Health insurance

Life insurance

Paid time off

Vision insurance

Work Location: In person