Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Reports To: Director of Content Marketing

New/Replacement Position: New Position

Location: Remote (within the United States)

FLSA Status:Non-Exempt

Salary Range: $28.80 - $34.55 per hour

$56,162 - $67,380 (annual)

ABOUT THE ORGANIZATION:

The National Recreation and Park Association (NRPA) is the leading not-for-profit organization dedicated to building strong, healthy, and resilient communities through the power of parks and recreation, supporting over 60,000 professionals and advocates nationwide. Our work focuses on equity, climate resilience, and well-being, resulting in tangible improvements in community health, environmental sustainability, and equitable access to parks.

NRPA addresses critical societal issues like mental and physical health, climate change, and inclusion through partnerships with diverse organizations. We foster a culture of collaboration, innovation, and continuous learning where every team member contributes to our mission of building vibrant communities. As a remote-first organization with over 70 employees across 20 states, we maintain a collaborative environment, with annual gatherings in Ashburn, Virginia, and our annual conference in various locations each year.

We prioritize employee well-being with a 37.5-hour workweek, flexible schedules, meeting-free Fridays, and comprehensive benefits, including 26 days of PTO, 13 paid holidays, and a generous retirement plan. NRPA also promotes continuous learning and offers paid volunteer time.

NRPA is committed to diversity and inclusion, actively encouraging applications from all backgrounds, including people of color, LGBTQ individuals, and veterans. For more information on our mission and impact, visit https://www.nrpa.org/.

ABOUT THE POSITION

NRPA is seeking a Digital Marketing Specialist to join our Marketing and Engagement department.

The Digital Marketing Specialist is a part of the Marketing, Engagement, and Communications team at NRPA. As a key member of our team, you'll be instrumental in promoting NRPA's resources and building a strong community among our target audiences. This role will support the marketing team in analyzing campaign results to inform overall strategy. The individual will also manage marketing communications dissemination, such as email deployment and web page publication, and support the Social Media Specialist with publication and monitoring. Partnering with the IT team, you'll help maintain consistent metrics and data integrity for our marketing campaigns.

WHAT YOU DO:

• Build email marketing campaigns and deploy them through NRPA vendor solutions.
• Create monthly reporting dashboards and provide recommendations to marketing manager campaign leads.
• Stay informed of industry trends and benchmarks to help NRPA compare results across the sector for campaigns. This includes maintaining awareness of the vendor community that supports NRPA marketing communications.
• Assist web manager and social media manager roles as needed to publish content and monitor results.
• Build a strong relationship with the IT team to ensure consistency in reporting metrics and identify best practices.
• With an eye for detail, ensure email marketing campaigns follow NRPA brand guidance.
• Lead project management for marketing campaign execution, keeping all team members informed of status and meeting deadlines.
• Serve as an engaged member of the broader marketing team, contributing to regular meetings, participating in project work groups, and committed to building relationships with peers.

REQUIRED EXPERIENCE AND QUALIFICATIONS:

• In lieu of specific educational requirements, professional experience, accomplishments, and industry knowledge will be highly regarded.
• Typically requires a minimum of 2-6 years in a related field (digital marketing role); preferred experience in email marketing, SEO, web analytics, marketing campaign analysis; Association or P&R experience preferred.
• Association, non-profit and/or Parks & Recreation experience is a plus.
• Understanding of digital marketing best practices such as paid media, SEO, social media engagement, etc.
• Experience in project management is a plus.
• Experience in data analytic measurement to inform marketing strategy plans.
• Confident and honest in dealing with all internal and external clients.
• Organized and have excellent time-management skills.
• Strong, positive work ethic and demonstrated professionalism.
• Willing to travel 5-10 days per year.