Senior Media Analyst

Job Summary:

Growth driven marketing agency is looking for a collaborative, team-oriented mindset for its Sr. Media Analyst position. This person plays a key role in supporting digital media measurement, reporting, and performance analysis across integrated media accounts. This role is ideal for someone with strong analytical and technical skills who enjoys transforming campaign data into actionable business insights and is comfortable delivering compelling client facing presentations and reporting.

Key Areas of Responsibility:

• Develop and maintain measurement frameworks tied to client KPIs and business goals
• Analyze and integrate data across digital, offline, CRM, and media platforms
• Ability to translate media performance into business outcomes
• Build dashboards and automate reporting using Looker Studio, Tableau, SQL, and GA4
• Support forecasting, attribution, and Marketing Mix Modeling (MMM) initiatives
• Lead A/B testing and optimization analysis across media campaigns
• Translate complex data into client-ready insights and presentations
• Maintain data governance, taxonomy consistency, and reporting accuracy
• Partner with media, strategy, and analytics teams to improve campaign performance
• Mentor junior analysts and support QA/process improvement initiatives

Qualifications:

• Bachelor’s degree in marketing, business, communications, public relations, operations, or related field, or equivalent experience.
• 2-5 years of analytics or media analytics experience within an agency environment
• Strong experience with GA4, GTM, SQL, Looker Studio, Tableau, and dashboard automation
• Experience working with media platforms such as Google Ads, Meta, DV360, and TikTok
• Understanding of attribution, forecasting, MMM, and digital media KPIs
• Media attribution and ROI analysis
• Strong analytical, communication, and problem-solving skills
• Ability to turn complex datasets into clear, actionable insights
• Familiarity with project management and workflow tools, especially Asana, and comfort working across reporting, billing, and operational systems.

Skills & Competencies

• Proactive, highly organized, and detail-oriented self-starter with strong project and workflow management skills.
• Effective at building relationships and coordinating work across teams and organizational levels.
• Strong time management skills with the ability to handle multiple priorities, deadlines, and follow-ups in a fast-paced environment.
• Skilled in setting expectations, driving accountability, and maintaining clear stakeholder communication.
• Ability to multi-task across multiple projects, accounts and stakeholders
• Experience with project management systems is a plus
• Excellent organization and communication and skills
• Superior interpersonal, verbal, and written communication skills, including meeting facilitation, agenda preparation, and status reporting.
• Strong analytical skills with the ability to review reporting, validate data, identify trends, and surface risks or process improvement opportunities.
• Team player with a solid understanding of campaign, media planning, and buying processes. with Microsoft Office Suite and business systems used for project tracking, documentation, and reporting.

Other Requirements:

• 10% travel required, occasional trips to NJ office and client meetings as required
• Seasonality of the business may require additional work hours