What are the responsibilities and job description for the Direct Response Copywriter position at National Laser Institute?
Job Title: Direct Response Copywriter
Location: In-house Dallas or Scottsdale location
Employment Type: Contract 3-6 months full time
Are you a master at crafting words that drive action? Do you thrive on data, creative experimentation, and the thrill of seeing your copy convert? We want you on our team!
About UsThe National Laser Institute operates the most comprehensive medical aesthetic and cosmetic laser training program in the United States. Founded in 2003, the institute specializes in training for medical aesthetics and medical spas, with multiple locations across the country.
What You’ll Do- Research & Strategy: Dive deep into customer personas, market trends, and competitor analysis to inform every word you write.
- Copy Creation: Write compelling, high-converting copy for a variety of channels, including (Emails / text):
- Social media ads (Meta, TikTok)
- Email sequences
- Landing pages
- Advertorials
- Video scripts
- Testing & Optimization: Analyze campaign data, test new creative angles, and iterate quickly to maximize results.
- Collaboration: Work closely with marketing, design, and production teams to ensure messaging aligns with brand voice and campaign goals.
- Creative Direction: Guide UGC creators and video editors to bring your concepts to life.
- Stay Ahead: Keep up with industry trends, consumer psychology, and emerging platforms to ensure our copy remains cutting-edge.
- Proven Experience: 1 year in direct response copywriting, preferably for e-commerce or DTC brands.
- Conversion Focus: Obsessed with crafting copy that grabs attention and drives measurable action.
- Versatility: Able to write both punchy short-form scripts and persuasive long-form content.
- Analytical Mindset: Data-driven, love testing, and optimizing for performance.
- Collaboration: Excellent communicator and team player with a proactive, problem-solving attitude.
- Tools: Familiarity with AI copy tools (e.g., ChatGPT, CopyAI) and project management platforms (e.g., Notion) is a plus.
- If you done education or beauty copy write
- Competitive pay
- Full time 3-6 months
To Apply:
Send your resume and 3 samples of your best direct response copywriting work (links or portfolio accepted). Only candidates with proven experience and samples will be considered.
Ready to write copy that converts? Apply now and let’s grow together!