What are the responsibilities and job description for the Vice President of Marketing position at National Dentex Labs?
Join National Dentex - a leading healthcare organization specializing in the dental industry. We offer a full spectrum of specialized products, services, and technologies to address any dental restoration need. Currently, we have several labs throughout the country. Our team is growing, and we are hiring a number of key positions within our organization including this opportunity for a Vice President of Marketing. THIS IS A REMOTE / HYBRID OPPORTUNITY.
The regular hours for this position are from 8:00 AM to 5:00 PM, Monday through Friday, and subject to change from time to time.
This is a full-time position featuring employee benefits including: health, dental, vision, disability, and life insurance; paid holiday, vacation, and sick time; 401K with company contribution; and tuition reimbursement!
Primary Responsibilities and Essential Functions of the Position:
Strategic Leadership & Brand Management
- Define and execute a comprehensive marketing strategy that aligns with our position as the market leader.
- Oversee the brand identity across multiple sub-brands and laboratory locations to ensure a cohesive, premium market presence.
- Monitor industry trends (e.g., the shift to digital workflows and 3D printing) to pivot messaging and maintain a competitive edge.
Demand Generation & Sales Alignment
- Architect a high-performing lead generation engine to support our national sales force.
- Optimize the marketing funnel using CRM (Salesforce) and marketing automation tools to track ROI and conversion rates.
- Collaborate closely with the VP of Sales to ensure seamless handover of marketing-qualified leads (MQLs).
Product & Clinical Marketing
- Lead the “Go-to-Market” strategy for new restorative products, implants, and digital scanning integrations.
- Develop educational content, webinars, and KOL (Key Opinion Leader) programs that position the company as a thought leader in the dental industry.
Departmental Oversight & Mentorship
- Manage and grow a diverse team including creative, digital, communications, and events professionals.
- Oversee the multi-million dollar annual marketing budget, ensuring disciplined spending and high impact.
Skills and Abilities Required:
- Industry Knowledge: Previous experience in Healthcare, Medical Devices, or Dental is highly preferred. Understanding the ”Doctor-as-the-customer” journey is a significant plus.
- Proven Track Record: Demonstrated ability to drive growth through integrated marketing strategies.
- Data-Driven: Proven ability to translate complex data sets into actionable marketing insights with experience in marketing and CRM platforms.
- Communication: Exceptional executive presence with the ability to influence at the Board and C-suite level in addition to cross-functional collaboration skills.
Key Competencies
- Strategic and commercial thinking
- Deep understanding of relationship-based B2B marketing
- Leadership and team development
- Strong collaboration with sales team
- Customer-centric mindset
- Analytical and results-oriented
- Ability to translate technical/clinical concepts into clear value propositions
Minimum Education and Experience Required:
- Required: Bachelor’s Degree in Marketing, Business, or a related field; MBA preferred.
- Experience: 12 years of marketing experience, with at least 5 years in a senior leadership role (VP or Director level).
Hazardous Materials or Equipment Used:
- Office Equipment.
Physical Requirements:
- Regularly required to sit, stand, walk, and/or reach.
- Exhibit fine motor skills and/or perform repetitive motions.
- Ability to effectively communicate technical information.