What are the responsibilities and job description for the Social Media Manager, Marketing & Communications position at National Council of State Boards of Nursing?
POSITION TITLE: Social Media Manager, Marketing & Communications
STATUS: Full time / Exempt
LOCATION: Chicago, IL (Hybrid: 2 days/week on-site, 3 days/week remote)
ABOUT NCSBN
The National Council States Boards of Nursing (NCSBN) is an independent, not-for-profit organization through which nursing regulatory bodies act and counsel together on matters of common interest and concern affecting public health, safety and welfare, including the development of nursing licensure examinations. Our mission empowers and supports nursing regulators in their mandate to protect the public.
JOB SUMMARY
As a Social Media Manager, you will play a vital role in developing and executing NCSBN's social media strategy across all platforms. This position requires a creative, data-driven individual with excellent communication skills and the ability to adapt quickly in the ever-evolving social media landscape.
The Social Media Manager will report to the Marketing & Communications Director and work closely with the marketing team to ensure social media initiatives align with our brand strategy. A successful candidate will have a strong understanding of social media best practices, analytical capabilities, and a passion for creating engaging content. This role offers an exciting opportunity to shape our organization's social media presence while working for an organization committed to protecting the public and the trust in nursing.
RESPONSIBILITIES
- Content Creation and Management: Develops and maintains content calendars, creates compelling social media content, and manages posting schedules across all channels while ensuring brand consistency.
- Strategy Implementation: Works with marketing leadership to develop and execute comprehensive social media strategies across all platforms that align with organizational goals and brand voice.
- Analytics and Optimization: Analyzes social media metrics, generates comprehensive performance reports, and adjusts strategies based on data insights.
- Trend Analysis: Monitors social media trends, industry developments and social media outreach of peer organizations, making strategic recommendations to keep NCSBN's social presence current and effective.
- Cross-functional Collaboration: Works closely with the marketing team to develop visual assets and ensures consistent brand messaging across all channels.
- Community Management: Monitors and responds to audience interactions, fostering meaningful engagement and building community across platforms.
- Campaign Management: Helps execute paid social media campaigns, including reporting and performance optimization.
- Performs other duties as assigned.
QUALIFICATIONS
- Bachelor's degree in Marketing, Communications, Digital Media, or related field
- Minimum of 2 years of professional social media management experience required, including:
- Growing and engaging social media audiences
- Social media metrics and analysis
- Social media advertising platforms
- Influencer partnership management
- Minimum of 5 years of general marketing experience preferred.
- Proficient in social media management tools (e.g., Hootsuite)
- Working knowledge of design tools for content creation (Adobe Creative Suite)
- Strong attention to detail
- Understanding of current social media trends and best practices
- Ability to contribute innovative ideas and think creatively.
COMPENSATION AND BENEFITS
The anticipated starting salary for this position is $78,000 - $89,000 annually. Actual compensation will be dependent on a candidate’s relevant experience, skills, training, certifications/licenses, qualifications and geographical location.
NCSBN offers eligible employees a competitive benefits package that provides our team members with plan options to meet their individual needs. Review benefit details here: https://www.ncsbn.org/about/governance-and-staff/careers/ncsbn-benefits.page
TO BE CONSIDERED
Interested candidates are encouraged to submit their resume as soon as possible.
The National Council of State Boards of Nursing (NCSBN) is an equal employment opportunity employer. Decisions affecting employment are considered without regard to disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or any other protected characteristic.
Salary : $78,000 - $89,000