Digital Content Associate - IT (Union)

To be considered for this position, please upload your resume and cover letter at the prompt.

Founded in 1955, the National Association of Social Workers (NASW) is the largest membership organization of professional social workers in the world, with more than 120,000 members. NASW works to enhance the professional growth and development of its members, to create and maintain professional standards, and to advance sound social policies.

I. MAJOR FUNCTIONS:

Under the strategic direction of the Director, IT & Facilities, the Digital Content Associate will be responsible for supporting NASW’s 55-chapter webpages by editing HTML, troubleshooting technical and content issues, and making improvements based on best practices and usability. They will also help publish editorial content and images on SocialWorkers.org and NASW blogs, ensuring the material is ADA compliant. This position will look for cross promotion opportunities between all NASW sites—Chapter and National.   

They will work closely with the Web Content Lead, Communications and Chapter Operations staff and leaders to implement a range of public and member engagement strategies. 

II. BASIC DUTIES AND RESPONSIBILITIES:

NASW Chapter Support

• Find and upload banner stock images to chapter homepages, embed feeds on chapter websites, and vet and crop non-stock images from chapter staff
• Create training materials (cheat sheets, videos) and upload to SharePoint
• Make improvements and troubleshoot issues on chapter websites based on best practices for usability

WebHelp@socialworkers.org 

• Answer routine technical support questions from content owners across the association 
• Help answer routine questions from content contributors
• Help approve and publish content updates on SocialWorkers.org
• Optimize and upload PDFs to DNN (all sites)
• Support content contributors in following best practices for web usability and ADA compliance
• Help download, crop with Photoshop and upload images from Getty.

ADA-compliance

• Assist in completing corrections from Criterion (vendor) scans
• Edit HTML on chapter websites and assure that the sites are ADA compliant
• Optimize & re-upload PDFs already in DNN

Search Improvement

• Help improve the searchability of NASW Chapter and NASW National webpages and assist with related association-wide digital projects.
• Update metadata for Pages and PDFs in DNN, as needed and add metadata to new PDFs

III. WORKING RELATIONSHIPS:

• Internal: Interacts with NASW staff, appointed leadership, and NASW chapter executives and staff.
• External: Interacts with partners, vendors and their staff.

IV. MINIMUM WORK REQUIREMENTS: 

SKILLS

• Written and verbal communication
• Facilitation and leading virtual trainings

KNOWLEDGE

• Bachelor’s degree in marketing, communications, journalism, social work or a related field required
• Strong understanding of writing and editing standards for websites, social media, and blogs
• Demonstrated understanding of user-experience design (UX) and workflow
• Photoshop (basic level: cropping photos to size, optimizing image quality)
• Knowledge of SEO strategy for content creation and marketing HTML knowledge required
• Knowledge of AP style preferred

EXPERIENCE

• 2 years of content strategy and writing experience, preferably for public-facing websites
• 2 years of website design or graphic design experience
• Experience using/managing content management systems (CMS); DNN Evoq experience preferred
• Experience following and enforcing content/branding guidelines
• Professional experience editing content for the web
• Adobe Photoshop experience preferred
• Adobe Illustrator experience is preferred
• Experience training others in Web best practices
• Experience creating training materials preferred 

V.  ATTRIBUTES

1. Dependable: Effectively commits to the work, the assigned schedule and completion assignments according to each particular deadline.
2. Positive: Brings a positive and collaborative attitude into the work environment.
3. Detail-Oriented: Works with a wide range of staff, colleagues, and external constituents on a variety of tasks; works to bring detailed accuracy to each assignment.
4. Partnership: Builds trust internally and externally and must be viewed as highly professional, discreet, and accountable.

This position is a union position and is hybrid (3 days in office, 2 days remote).

NASW offers a comprehensive benefits package, including medical, dental, and vision insurance; life insurance; employer-paid disability insurance, paid vacation and sick time; paid parental leave, health savings account with employer funding, flexible spending account (healthcare and dependent care), a 401(k) with matching contribution; professional development opportunities; and more.

NASW is an equal opportunity employer.  As such, NASW is committed to promoting and providing equal employment opportunities to all applicants and employees.  The selection of personnel, including new hires and promotions, will be on the basis of qualifications designed to ensure appointments of persons able to effectively discharge the duties and responsibilities of their position.  The Association will not discriminate on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, sexual orientation, gender, gender identity or expression (including transgender status), marital status, veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws.  The Association will also abide by applicable Affirmative Action requirements mandated by any federal contracts.

Salary : $70,074 - $82,220