Senior Content Producer, Video and Podcast

About the Position:

The Senior Content Producer leads NACo’s strategy and execution of video and podcast content that amplify the voice of America’s counties and showcase NACo’s priorities. This role combines creative storytelling, technical production, and digital strategy to produce compelling multimedia content that engages NACo members, policymakers, and partners.

The ideal candidate will bring both creative vision and technical expertise—able to conceptualize, storyboard, film, edit, and distribute high-quality video and podcast content while also developing an audience growth and platform optimization strategy. This position also oversees NACo’s in-house production studio, manages multimedia equipment, and leads content capture at NACo events throughout the year.

 Key Responsibilities:

• Develop and execute a comprehensive multimedia strategy aligned with NACo’s communications, membership, and advocacy goals.
• Identify and tell compelling stories that highlight county innovation, leadership, and impact.
• Collaborate across departments to support integrated campaigns, programs, and events through video and audio storytelling.
• Create storyboards, scripts, interview guides, and production plans for multimedia projects.
• Lead end-to-end video and podcast production—from concept and scripting through shooting, editing, and final distribution.
• Produce a consistent cadence of high-quality content for NACo’s digital platforms, including YouTube, podcast networks, NACo.org, and social media.
• Maintain brand standards and ensure consistency in tone, quality, and visual style across all multimedia assets.
• Direct and manage on-camera interviews, voiceovers, and live recordings.
• Develop repeatable content series, event highlights, and innovation profiles.
• Lead onsite content capture at NACo’s conferences, and other events, including interviews, live sessions, and highlight reels.
• Coordinate pre-event planning and on-site production logistics, including equipment setup, lighting, and audio.
• Quickly edit and publish short-form and long-form video content from events to maximize audience engagement and timeliness.
• Oversee NACo’s in-house studio, including maintenance and day-to-day operations.
• Manage and maintain all video, audio, lighting, and production equipment, ensuring readiness and proper use.
• Recommend upgrades or new technology to enhance NACo’s production capabilities.
• Ensure compliance with file storage, metadata, and archiving best practices.
• Develop and implement strategies to grow NACo’s audiences across YouTube, podcast platforms, digital and social channels.
• Optimize content for SEO, accessibility, and platform-specific performance.
• Leverage analytics to track engagement and refine content formats, tone, and release schedules.
• Collaborate with digital and communications staff to cross-promote content through NACo’s website, email, and social channels.
• Partner closely with Government Affairs, communications, digital, and events teams to integrate multimedia into NACo’s broader storytelling and outreach efforts.
• Provide guidance on best practices in video production, digital storytelling, and visual communication.
• Manage contractors or vendors as needed for large-scale productions.

Qualifications:

• Bachelor’s degree in film, communications, journalism, digital media, or a related field.
• 8-10 years of professional experience leading video, podcast, or multimedia production.
• Portfolio of video and podcast work within in-house, agency, or media roles.
• Proven ability to develop and execute multimedia content strategies from concept to distribution.
• Expertise in video and audio production software (Adobe Premiere Pro, Audition, After Effects, or equivalent).
• Strong understanding of digital storytelling, audience engagement, and platform-specific optimization (YouTube, Spotify, Apple Podcasts, LinkedIn, etc.).
• Experience managing studio environments, video equipment, and on-site production logistics.
• Exceptional storytelling instincts, visual creativity, and attention to detail.
• Strong project management and multitasking skills.
• Excellent written and verbal communication skills, including scriptwriting and interviewing.
• Familiarity with local government or public policy issues a plus.

Location and Travel: 

• Individuals must be located in Washington DC, or surrounding area, with an available hybrid schedule (minimum requirement to be in office 2 days a week)
• Opportunities for travel to conferences, meetings and partner engagements

Salary range: $90,000 - $110,000

 For more information about NACo