Demo

Manager, Ticket Operations & Merchandise

NASCAR
Braselton, GA Full Time
POSTED ON 5/19/2026
AVAILABLE BEFORE 6/17/2026
MICHELIN RACEWAY ROAD ATLANTA

Recognized as one of the world’s best road courses, Michelin Raceway Road Atlanta is a 2.54-mile road course situated in the rolling hills 35 minutes north of Atlanta. The multi-purpose facility hosts the 10-hour Petit Le Mans race that closes out the IMSA schedule and is the final of the four endurance races contested by the series. The track prides itself on a family-friendly atmosphere, with a “Kids 12 & Under Are Always Free” policy.

Summary

Primarily responsible for management of our ticketing system, ticket sales, and gate operations, as well as managing the merchandise sales/relationship and the gift shop. The position will report to and receive guidance from the Road Atlanta President and General Manager.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

Ticketing/Parking/RV responsibilities:

  • Management, maintenance, and responsibilities for the ticketing system for the track.
  • Manage all of the track’s ticketing procedures.
  • Manage all of the event ticket sales staff, including the front gate/office/registration staff.
  • Management of all administrative and part-time staff who assist with ticketing sales.
  • Manage reserved parking, camping, and RV sales process.
  • Oversee and manage the accuracy of website and e-commerce prices.
  • Management of all customer service for RV customers.
  • Percentage of travel: 5%, including weekends.

Contract Manager for Merchandise Sales/Merchandise vendors and manager of the gift shop, responsible for:

  • Management of the Craton relationship. Including negotiation of contracts.
  • Management of administration and temp staff that help with merchandise sales and customer service with customers in the gift shop and out in the facility during events.
  • Inventory management, including maintaining appropriate items in the gift shop.
  • Presentation of the store and overall layout and appearance.
  • Management of all website order fulfillment.

Supervisory Responsibilities

Directly supervises assigned staff. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; and addressing complaints and resolving problems.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education And/or Experience

High school diploma or general education degree (GED); five to seven years related experience and/or training; or equivalent combination of education and experience in the area of customer service and sales.

Language Skills

Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors.

Mathematical Skills

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

Reasoning Ability

Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

Computer Skills

Microsoft Office, including Word & Excel.

Other Qualifications

May require some evenings or weekends for events.

Position requires a credit check due to cash and credit card handling.

Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to talk or hear. The employee is frequently required to use their hands to finger, handle, or feel. The employee is occasionally required to walk and reach with hands and arms. The employee must regularly lift and /or move up to 10 pounds, and frequently lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Apply Now!

Learn more about this role and our team by applying at www.careers.nascar.com for consideration.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.

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Salary.com Estimation for Manager, Ticket Operations & Merchandise in Braselton, GA
$109,511 to $142,443
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