What are the responsibilities and job description for the Senior Product Marketing Manager position at Narmi?
About Us
Narmi is how community financial institutions unlock the very latest capabilities in digital banking, account opening, and lending so they can move faster, tap new growth opportunities, and be where banking is going. Since our founding, Narmi has enabled the movement of billions of dollars and the opening of hundreds of thousands of accounts for banks and credit unions across the U.S. The results speak for themselves: our customers have grown deposits, revenue, and customer satisfaction, with one of the first institutions powered by Narmi recognized by Bankrate and NerdWallet for delivering the #1 digital banking experience in the country.
About the Marketing team:
Narmi’s Marketing Team sits at the center of our growth efforts and focuses on sharing Narmi's story to financial institutions across the country. The team drives our product positioning and spearheads go-to-market messaging. Marketing at Narmi includes Product, Content, Demand Generation and Events Marketing. We're dedicated to broadening Narmi's exposure with Financial Institutions and ensuring that the right stakeholders receive the right messaging at the right time. We are seeking a dynamic and motivated Senior Product Marketing Manager to join our team and play a crucial role in our continued success.
\n- High Ceiling: You go beyond the obvious, take initiative, and hold yourself to high standards with care.
- Low Ego: You put the mission above ourselves, share credit freely, and lead with curiosity.
- Alignment to Mission: You believe that helping community financial institutions win against Mega Banks and FinTechs is a worthy endeavor, and will use that belief as a northstar to anchor your efforts to that goal.
- High Commitment: You follow through, roll up your sleeves, and keep the bar high for yourself and others.
- Lead, coach, and mentor a team of Product Marketers, fostering their growth and ensuring excellence across product marketing efforts.
- Partner closely with marketing leadership, product, and revenue teams to define and drive comprehensive product marketing strategies aligned to company objectives.
- Oversee go-to-market planning and execution for major product launches, ensuring consistency, clarity, and impact across all customer and prospect touch points.
- Refine and elevate product messaging and positioning, clearly articulating Narmi’s differentiation in a competitive landscape.
- Develop and standardize sales enablement strategies, content, and tools that improve win rates and accelerate sales cycles.
- Conduct and create market, customer, and competitive research to inform product direction and positioning.
- Define, track, and report on KPIs that measure the impact and effectiveness of product marketing initiatives.
- 5 years of experience in SaaS product marketing; fintech experience preferred
- People management experience is a strong plus, but not required
- Excellent communication and presentation skills, with the ability to articulate complex concepts to diverse audiences
- Strong understanding of banking and financial technology trends
- Proven track record of developing and executing successful product marketing strategies
- Strong analytical skills with the ability to translate insights into actionable strategies
- Ability to work collaboratively in a fast-paced, dynamic environment
The expected annual base salary for this role is $132,000 - $150,000. Base salary is only part of your total compensation. In addition to base salary, you will receive an equity option grant, and are eligible for performance-based cash and equity bonuses. Compensation included in an offer will be commensurate with the candidate’s skills, experience and geographic location. Compensation ranges for candidates located outside of New York City may differ. You will also receive a full benefits package.
We believe that high-performing teams include people from different backgrounds and experiences who can challenge each other's assumptions with fresh perspectives. To that end, we actively seek a diverse pool of applicants, including those from historically marginalized groups.
Please note that all correspondence related to this role will come directly from Narmi (email addresses ending in @narmi.com or @narmitech.com), and not from a third party. If you receive correspondence from an individual claiming to represent Narmi please let us know immediately at security@narmi.com.
Salary : $132,000 - $150,000