Automotive Sales Consultant: Napleton Ford Columbus

Job Title

Automotive Sales Consultant — Napleton Ford of Columbus

Location

Columbus, WI

Employment Type

Full-time

About Us

Napleton Automotive Group is a family-owned dealer group with stores across Chicagoland and Wisconsin, representing Ford, Chevrolet, Buick, GMC, Hyundai, Genesis, Chrysler, Dodge, Jeep, and Ram.

Napleton Ford of Columbus serves Columbus, Beaver Dam, Watertown, Sun Prairie, and the surrounding Dodge and Columbia County communities. Ford brings a customer who knows what they want — F-Series has been the best-selling truck in America for decades, and a lot of our buyers are on their third or fourth one from us. That's a real advantage. You're often selling to someone who already trusts the store.

Position Overview

As a Sales Consultant, you help customers find the right vehicle and guide them through the entire process — first hello to handing over the keys. You'll work leads, greet walk-ins, demonstrate vehicles, present numbers, and follow up with people who aren't ready yet.

You don't need to have sold cars before. You need to be someone people trust, someone who follows up when they say they will, and someone who wants to get paid for how hard they work rather than how many hours they sit at a desk.

What You'll Do

Work with customers

• Greet and qualify walk-in traffic; find out what someone actually needs before showing them anything
• Respond to internet leads and phone inquiries quickly — speed matters more than polish
• Conduct product demonstrations and test drives
• Present pricing, payment options, and trade-in values clearly and honestly
• Ask for the sale, handle objections, and close

Follow up

• Maintain consistent contact with unsold prospects — most deals happen on the second or third conversation
• Stay in touch with past customers for referrals, service, and repeat business
• Log every interaction in the CRM so nothing falls through the cracks

Know the product

• Learn the Ford lineup in depth: F-150 and Super Duty, Ranger, Maverick, Bronco and Bronco Sport, Explorer, Expedition, Escape, Mustang, and the electrified lineup including F-150 Lightning and Mustang Mach-E
• Get fluent in the details truck buyers actually ask about — payload, tow ratings, axle ratios, cab and bed configurations, PowerBoost hybrid, Pro Power Onboard, and the trim walk from XL to Platinum
• Understand Transit and commercial vehicle basics, plus Ford Pro fleet programs for local farms, trades, and small businesses
• Complete Ford manufacturer certification training (we pay for it)
• Stay current on inventory and available incentives, both new and pre-owned

Deliver the experience

• Coordinate with the finance team and management on deal structure
• Perform thorough vehicle deliveries — set up FordPass, pair the phone, walk the features
• Follow up post-sale and earn a good survey score honestly
• Represent the store well in a community where reputation travels fast

What We're Looking For

Required

• Strong communication skills and a genuine willingness to talk to strangers
• Self-motivation — nobody will stand over you and tell you to make calls
• Reliability and a professional appearance
• Basic computer and smartphone proficiency
• Valid driver's license with an acceptable driving record
• Availability to work a retail schedule including Saturdays
• Ability to pass a background check and pre-employment screening
• High school diploma or equivalent

Preferred, not required

• Previous automotive sales experience
• Any commissioned sales, retail, restaurant, hospitality, or customer service background
• Truck, trailer, towing, agricultural, or construction familiarity — it goes a long way with Ford buyers in this market
• Small business or commercial/fleet sales experience
• Military service
• CRM experience
• Bilingual (Spanish a plus)

Who tends to do well here

• People who are competitive with themselves
• People who'd rather have an uncapped pay plan than a safe salary
• People who follow up on day 30 when everyone else quit on day 3
• People who are coachable and actually apply what they're taught

Compensation & Benefits

• Commission and volume bonus pay plan with a training guarantee while you ramp up
• $50,000–$120,000 annually; top performers earn more
• Paid training, including Ford manufacturer certification
• Medical, dental, and vision insurance
• 401(k) with company match
• Paid time off
• Employee vehicle purchase and service discounts
• Real promotion path — many of our managers started on the floor

How to Apply

Apply directly through this posting. No automotive experience necessary; we train the right people.

All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic. Napleton Automotive Group is an equal opportunity employer and maintains a drug-free workplace.