Senior Manager, Social Strategy

About Nanit:

Welcome to Nanit, the high-growth baby tech company that is changing the way parents experience parenthood through the world's most advanced baby monitor and parenting products. In 2016, the Nanit baby monitor revolutionized the industry with computer-vision and machine-learning capabilities that helped parents understand their baby's sleep patterns and allowed them to achieve better sleep quality. Now, the company has become the leader in the connected parenting space, with an incredible customer base of highly-engaged parents who look to Nanit as a source of information and expertise on their parenting journey.

About the Role:

We're seeking an experienced social strategist to lead and scale Nanit's organic social presence. In this role, you'll set the strategic direction for our social channels, define how Nanit shows up for parents, and lead a mix of internal and external creators to execute at scale. You have a deep understanding of social platforms and audiences, and you know how to translate brand strategy, insights and performance data into strong creative direction. This role will report directly into our VP of Brand and Creative and will oversee one direct report.

What You'll Be Doing:

• Own the organic social strategy across channels, with Instagram and TikTok as primary drivers
• Set strategic and creative direction grounded in brand platform, insights and performance
• Develop audience-led social thinking, content approaches for distinct parent mindsets
• Evolve Nanit's social voice, tone, and point of view across platforms
• Balance planned content systems with timely, trend-aware opportunities
• Partner with paid social counterparts to scale high-performing ideas
• Manage and mentor one direct report, providing strategic direction and feedback
• Partner with influencer lead to identify, onboard, and oversee creators on retainer, ensuring their work aligns with strategy and brand standards
• Define the role of secondary channels including LinkedIn, Reddit, and Substack within the broader social ecosystem
  
  

Who You Are:

• 6-8 years of experience leading organic social or social strategy for a consumer-facing brand or agency-side
• Deep expertise in Instagram and TikTok; working knowledge of LinkedIn, Reddit, and emerging platforms such as Substack
• A strong social strategist who understands how platforms, audiences, and content work together
• Data-informed and insight-driven, with a clear point of view on what good social looks like
• Experienced people leader who sets direction and empowers execution
• Comfortable operating in a fast-paced, test-and-learn environment
• Highly collaborative and effective working across creative, growth, and brand teams
• Fluency with paid social and experience bridging organic and performance marketing
  
  

Why You'll Love Working Here:

• Hybrid in office schedule
• Remote work from home month in August
• Flexible PTO (we trust you to take the time you need)
• Equity options so you can share in our growth
• Paid parental leave for all new parents
• Employee discounts on Nanit products
• Work from home stipend
• Monthly team events
  
  

EEO, Salary and Location:

This is a hybrid role that will require prospective candidates to be in our NYC office 3 days per week

Salary Range: $130,000 to $140,000 base salary plus equity and benefits. The base pay is one component of Nanit's total compensation package, which may also include access to healthcare benefits, a 401(k) plan, short-term and long-term disability coverage, and basic life insurance. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

We are proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class.