What are the responsibilities and job description for the Senior Manager, Digital & Design position at Nametag?
About Nametag
Nametag is a workforce identity assurance platform. We verify the real human behind high-risk workforce actions at hiring, account recovery, high-privilege approvals, and anywhere AI makes it harder to trust who's actually behind a request. The category is new. The problem is urgent, and the work matters for restoring trust in the AI era.
The Opportunity
We're hiring our first dedicated brand designer to own how Nametag looks and feels across every surface a customer, partner, or candidate touches. You'll set the visual direction and then do the work to realize it. That means owning the identity system, designing the things that go to market, and raising the craft bar for everything that carries the Nametag name. Some of this exists today. Most of it you'll build.
This role reports to the COO and partners closely with the broader marketing team. You'll be in Figma daily. If you've been wanting to own a brand end to end instead of executing someone else's vision, this is that role.
What You'll Own
Brand Identity and Standards
Six months in, the brand looks like it was built on purpose. A year in, nobody can tell which asset you made and which one someone else made from your system, because they're all consistent. Specifically:
Required
Who we are matters as much as what we build. Six values define our shared operating system.
Nametag is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Nametag is a workforce identity assurance platform. We verify the real human behind high-risk workforce actions at hiring, account recovery, high-privilege approvals, and anywhere AI makes it harder to trust who's actually behind a request. The category is new. The problem is urgent, and the work matters for restoring trust in the AI era.
The Opportunity
We're hiring our first dedicated brand designer to own how Nametag looks and feels across every surface a customer, partner, or candidate touches. You'll set the visual direction and then do the work to realize it. That means owning the identity system, designing the things that go to market, and raising the craft bar for everything that carries the Nametag name. Some of this exists today. Most of it you'll build.
This role reports to the COO and partners closely with the broader marketing team. You'll be in Figma daily. If you've been wanting to own a brand end to end instead of executing someone else's vision, this is that role.
What You'll Own
Brand Identity and Standards
- Evolve and maintain Nametag's visual identity and design language.
- Build scalable design systems including templates, asset libraries, and workflows that give the team velocity without sacrificing craft.
- Write and maintain the brand guidelines, and be the person who actually enforces them.
- Set the craft standard. You're the final eye on anything that ships with the logo on it.
- Design paid ad creative across static, motion, and social, with a real point of view on how each placement reinforces the brand while driving results.
- Use AI tools for image generation, creative iteration, and motion to move faster and help teammates use these tools well without lowering the craft bar.
- Partner closely with growth and content marketing on campaign briefs, iteration cycles, email imagery, landing pages, and other conversion-focused touchpoints, and channel strategy.
- Test creative by developing hypotheses, taking creative risks, and translating what you learn back into stronger creative and a sharper brand.
- Own the visual design of the website including layout, hierarchy, and how the brand expresses itself on screen.
- Create and integrate video assets into the web and paid/organic digital experience including hero videos, explainer clips, and motion graphics that match the visual system.
- Design landing pages, ads, and campaign pages that look sharp and actually convert.
- Keep the digital experience visually coherent as pages get added and the brand matures.
- Design the physical presence: booth graphics, signage, banners, and printed collateral for conferences and field events.
- Design the virtual presence: webinar templates, video production assets, presentation systems, and on-screen branding.
- Make sure the booth, the deck, and the website all clearly come from the same company.
- Own branded SWAG from concept through production.
- Manage print and merch vendors, proofs, and timelines so things ship on time and on budget.
- Design co-branded materials for partner relationships, from one-pagers to joint campaign assets.
- Design customer-facing content that reflects both Nametag's brand and the context it's used in.
- Maintain brand integrity in every co-branded asset without making it feel like a compromise.
Six months in, the brand looks like it was built on purpose. A year in, nobody can tell which asset you made and which one someone else made from your system, because they're all consistent. Specifically:
- The identity system is documented, in Figma, and in use across the team.
- Sales and marketing get well-designed collateral without it becoming a bottleneck.
- The website, events, and social all read as one brand.
- Co-branded and partner work looks like Nametag, not a compromise.
- The team knows how to use AI tools for design tasks, and the output still looks like Nametag.
- Nametag looks like the category leader it's trying to become.
Required
- 6 to 10 years in brand or visual design, with a portfolio that shows range and craft.
- You've built or substantially rebuilt a brand identity system, not just worked inside someone else's.
- Deep Figma skills: components, auto-layout, variables, the whole toolkit.
- Strong typographic and layout fundamentals. You sweat kerning and grid, and it shows.
- Range across formats: digital, print, presentation, video, environmental, and social.
- Comfortable being the only designer for a while, setting your own priorities and shipping without hand-holding.
- Bring collaborative energy. You take feedback, give it well, and don't get precious about the work.
- First or early design hire at a startup or scale-up.
- Background in cybersecurity, identity, infrastructure, or enterprise software.
- Comfortable working in HubSpot to build and deploy assets.
- Motion and animation skills are a plus.
Who we are matters as much as what we build. Six values define our shared operating system.
- Listen first. We earn the right to act by truly understanding first.
- Own it. Everyone owns the outcome, not just the task.
- Commit to better. We hold a high bar for everything we put our name on.
- Assume positive intent. Candor and kindness are partners, not opposites.
- Choose integrity. We earn trust through honesty and consistency.
- Move decisively. We respond quickly, learn quickly, and adapt quickly.
- You'll be the first marketing design hire. The brand is yours to build.
- You'll work directly with marketing leadership and the founders. No layers.
- The mission is real: identity verification is one of the hardest unsolved problems in enterprise security.
- Competitive comp, equity, and benefits at a company hitting its stride.
Nametag is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Salary : $125,000 - $145,000