Digital Design Director

Global womenswear and streetwear brand, Naked Wardrobe is seeking a talented Digital Design Director to lead the creative expression of the brand across all digital, marketing, and experiential touchpoints. This role blends hands-on design with high-level creative direction—elevating core brand assets, driving innovation, and ensuring consistency. The Director will oversee graphic design execution, guide day-to-day marketing deliverables, and provide visionary treatments that push the brand forward while staying aligned with strategy and identity.

Responsibilities

Creative & Brand Leadership

• Own and evolve Naked Wardrobe’s visual identity across all digital, social, and brand touchpoints
• Maintain and enforce brand guidelines, ensuring consistent and elevated brand representation
• Lead concepting and presentation of new creative directions that support brand growth, strategy, and innovation

Digital, Marketing & Campaign Design

• Lead, mentor, and develop the Graphics team to deliver best-in-class creative across all marketing channels
• Oversee workflow, prioritization, and end-to-end delivery of design needs for campaigns, weekly drops, and brand moments
• Drive creative development for digital assets—web, email, paid, social—to support full-funnel performance and refresh cycles
• Translate Art Director vision and photoshoot selects into cohesive campaign storytelling and digital execution

Product, Packaging & Experience Design

• Direct end-to-end packaging design and production, elevating unboxing and product presentation across channels
• Ensure product, retail, pop-up, and wholesale presentation aligns with brand standards and premium positioning

Cross-Functional Collaboration & Partnership Support

• Partner with Web, App, Product, and Marketing teams to enhance UX/UI and branded digital experiences
• Provide creative support for wholesale, influencer, talent, and strategic partnership initiatives
• Align creative output to business objectives, campaign goals, and market opportunities

Qualifications

• Bachelor’s degree in Graphic Design, Visual Communication, Digital Design, or related field required (Master’s a plus)
• 7–10 years of progressive experience in digital design, art direction, or creative leadership within fashion, beauty, lifestyle, or luxury consumer brands
• Strong portfolio demonstrating elevated visual storytelling, digital campaign development, brand systems, and multi-platform design execution
• Proven experience leading and developing creative teams, including designers at varying levels of skill and seniority
• Deep understanding of luxury, fashion, and cultural aesthetics—trend-driven with the ability to translate inspiration into brand-appropriate design
• Expertise in Adobe Creative Suite, Figma, and modern design/prototyping tools; strong working knowledge of UI/UX best practices
• Experience building and scaling brand guidelines, toolkits, and creative systems that support brand evolution and global consistency
• Demonstrated success collaborating cross-functionally with Marketing, eCommerce, Product, and Executive teams to drive brand and commercial goals
• Strong grasp of performance marketing and data-informed creative—understands how creative impacts engagement, conversion, and brand perception
• Experience with packaging design, print production, and vendor management (from concept through sampling and delivery)
• Exceptional communication, presentation, and stakeholder-management skills; confident pitching and defending creative thinking to executives
• Highly organized, adaptable, and comfortable operating in a fast-paced, high-growth environment with shifting priorities
• Passion for culture, fashion, design innovation, and storytelling; proactive in staying ahead of industry trends, platforms, and best practices