Program Manager, Membership

ABOUT NAFSA: Association of International Educators

Serving more than 10,000 members and international educators, NAFSA: Association of International Educators is the largest and most comprehensive association of professionals committed to advancing international higher education. Based in the United States, we provide programs, products, services, and a physical and virtual meeting space for the worldwide community of international educators. The association provides leadership to its varied constituencies through establishing principles of good practice and providing professional development opportunities. NAFSA encourages networking among professionals, convenes conferences and collaborative dialogues, and promotes research and knowledge creation to strengthen and serve the field. We lead the way in advocating for a better world through international education.

NAFSA believes that international education advances learning and scholarship, fosters understanding and respect among people of diverse backgrounds and perspectives, is essential for developing globally competent individuals, and builds leadership for the global community. We believe that international education lies at the core of an interconnected world characterized by peace, security, and well-being for all.

POSITION SUMMARY

Reporting to the Director, Membership and Career Center, the Program Manager helps to execute and assist with membership servicing, marketing, engagement, and retention programs, a major program pillar of NAFSA. Additionally, the Program Manager supports the NAFSA Career Center and brand pavilion at the annual conference.

ESSENTIAL FUNCTIONS
Membership Services (65%)

• Contribute to NAFSA’s membership retention and reinstatement long-term strategy.
• Work collaboratively with the Membership and Marketing team to implement tactical campaigns aimed at membership renewal, retention, and re-engagement.
• Help design and manage contact strategies with members and responses.
• Document membership procedures working directly with the director of membership, NAFSA Technology Solutions team, and NAFSA Accounting.
• Support documentation for the NAFSA front desk and coordination with the extended member contact team.
• Serve as the primary member/client contact for membership questions and inquiries. This requires a comprehensive understanding of member benefits, NAFSA professional development offerings and events, internal processes and procedures related to memberships transactions, NAFSA’s association management system (iMIS), and NAFSA’s method of allocating and tracking special offer vouchers. Help design, edit, and implement membership marketing campaigns (via print, email, social media, website and other media) in coordination with marketing team.
• Service membership accounts for set up, modifications, billing, quality control, and special requests.
• Work with Marketing team to assist with social media content to promote NAFSA’s membership value proposition.

Career Center (15%)

• Assist with NAFSA’s year-round NAFSA Careers site and @NAFSAjobs Twitter.
• Work with director of membership to continuously develop fresh marketing approaches/packages that encourage incremental growth for NAFSA Careers.
• Assist with social media content to encourage traffic to the NAFSA Careers Site.
• Support NAFSA Career Advisers and Advisees.
• Manage Member Spotlight as a valued Career Center feature through candidate selection, content development, production, and promotion
• Assist the director of membership to grow NAFSA’s Career Center into a year-round core member resource through relevant content, programing, and revenue-generating opportunities.

General Administrative Support (10%)

• Follow competitive marketing and membership trends and spotlight potential opportunities and innovations worthy of NAFSA consideration.
• Manage logistics for internal and external meetings, including project team meetings, focus groups and other market research meetings.

Perform other duties as assigned to support fulfillment of NAFSA’s strategic objectives and goals (10%)

Education: Bachelor’s degree or an equivalent combination of education and experience. Degree in marketing, communications, or a related field preferred.

Experience: Minimum two years of work experience with general office administrative work and preferably in a membership organization and/or nonprofit organization.

Other Knowledge, Skills and Abilities:

• Demonstrated ability to plan, take initiative, set priorities, and exercise judgment with competing and multiple deadlines.
• Strong communication skills, both oral and written, and a track record of excellent customer relations support using a variety of communication platforms, media, and social media platforms.
• Exceptional organizational skills and attention to detail.
• Proficiency with Microsoft Office suite products; ability to master various technology, web, and data management systems.
• Commitment and enthusiasm for NAFSA’s mission.

Preferred Qualifications:

• Exposure to or experience in international education or related field, or desired growth and career path in international education preferred.
• Familiarity with association management systems, preferably iMis.