Digital Marketing Executive

About N2N Services:

N2N Services is a leading provider of AI-driven solutions for the higher education sector, transforming how institutions engage with students, faculty, and staff. Our flagship platform, LightLeapAI, harnesses the power of AI, machine learning, and data analytics to enhance student success, streamline administrative processes, and improve overall institutional efficiency. As we continue to expand our reach and impact, we are seeking a passionate, strategic, and experienced Digital Marketing Executive to lead the marketing efforts for LightLeapAI and drive its adoption across higher education institutions.

Position Overview:

The Digital Marketing Executive for LightLeapAI will develop and execute a comprehensive marketing strategy to position LightLeapAI as the go-to AI-driven platform for higher education. This individual will play a key role in building brand awareness, generating demand, and engaging with key stakeholders, including universities, colleges, and institutional partners. The role will involve working closely with cross-functional teams, including product, sales, and leadership, to drive go-to-market (GTM) strategies, content development, events, and campaigns.

Key Responsibilities:

• Strategic Marketing Leadership:
• Develop and implement a comprehensive marketing strategy for LightLeapAI, aligning with overall business goals and objectives.
• Lead the creation and execution of go-to-market (GTM) plans and campaigns to drive the adoption of LightLeapAI across higher education institutions.
• Brand and Positioning:
• Build a compelling narrative around LightLeapAI that articulates its value proposition and competitive differentiation.
• Develop marketing materials, including brochures, web content, videos, and case studies, to communicate LightLeapAI's benefits to various customer segments.
• Demand Generation:
• Lead initiatives for lead generation and customer acquisition through targeted campaigns, email marketing, content marketing, paid advertising, and SEO.
• Collaborate with sales teams to create sales enablement tools, ensuring that leads are properly nurtured through the sales funnel.
• Events and Partnerships:
• Plan, organize, and execute webinars, conferences, and events to showcase LightLeapAI and engage with key stakeholders in the higher education sector.
• Lead the organization and execution of marketing conferences and Quantum Leap (https://www.lightleap.ai/quantum-leap).
• Establish and maintain strategic relationships with industry partners, thought leaders, and influencers to expand LightLeapAI’s presence in the market.
• Customer Insights and Market Research:
• Conduct market research and competitive analysis to understand customer needs, industry trends, and competitive positioning.
• Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for continuous improvement.
• Team Leadership and Collaboration:
• Lead/Build a growing marketing team and collaborate with sales, product, and engineering teams to align marketing efforts with product development and customer needs.
• Manage budgets, timelines, and resources effectively to ensure the successful execution of all marketing initiatives.

Qualifications:

• Experience:
• 5 years of experience in marketing roles with a focus on AI, SaaS, or technology products, preferably in the higher education sector.
• Proven track record of leading successful marketing campaigns that drive lead generation, customer acquisition, and revenue growth.
• Experience with digital marketing tools and platforms (e.g., Google Ads, LinkedIn Ads, HubSpot, Salesforce, Marketo).
• Experience with website development (e.g., Squarespace, WordPress, etc.)
• Experience with Social Media Marketing (e.g., Instagram Ads, TikTok ads, etc.)
• Event management experience with the ability to execute impactful industry events, webinars, and conferences.
• Skills:
• Exceptional written and verbal communication skills, with the ability to create compelling narratives and presentations.
• An analytical mindset with the ability to measure campaign effectiveness and ROI.
• Strong understanding of AI and machine learning technologies and the ability to communicate their value to both technical and non-technical audiences.
• Proficiency in content creation, SEO, and social media strategies.
• Education:
• Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA or advanced degree preferred.

Why Join N2N Services?

• Impact: You will be at the forefront of the AI revolution in higher education, driving transformation that impacts thousands of institutions, students, faculty, and staff.
• Growth: As the Marketing Director, you will have the opportunity to shape the marketing strategy and play a key role in the growth of LightLeapAI in the higher education space.
• Innovation: Work with cutting-edge technology and be part of a dynamic team committed to transforming the future of education.
• Culture: Join a company that values innovation, collaboration, and continuous learning, where your ideas and contributions will make a direct impact.