Regional Sales Manager

About N1CE

N1CE is a modern oral nicotine company built for high performers, explorers, and life-changers.

We’re launching a Swedish-grade nicotine pouch brand in the US, starting with Las Vegas, NV and Miami, Florida as our flagship markets. Our team blends Scandinavian product expertise with Las Vegas/Miami hospitality, MMA and nightlife DNA, and deep CPG experience. We’re building a brand for adults who choose their habits on purpose—not by accident.

We’re early, funded, and serious. This is not a “spray and pray” flavor drop. It’s a disciplined, performance-driven rollout aimed at capturing meaningful share of a fast-growing category.

The Role

We’re hiring our first two dedicated sales leaders to stand up and own the Florida and Nevada markets.

This is a player-coach role from Day 1: you will personally open doors, ride with distributors, build relationships with key accounts, and then turn that playbook into a small but lethal sales team.

You’ll work directly with the founders and our manufacturing/distribution partner to turn N1CE from a launch deck into real-world distribution and velocity.

What You’ll Do

Own the Florida & Nevada build-out

• Map and prioritize the Miami–Fort Lauderdale and Las Vegas, NV corridors: high-value c-stores, gas, smoke/vape, and hospitality accounts.
• Personally prospect, pitch, and close our first 300–600 doors in Florida and Nevada.
• Be in the field 3–4 days/week: ride-alongs, shelf checks, staff training, resets, and relationship building.

Stand up distribution

• Work with our partner to select and onboard 2–3 Florida and Nevada focused wholesalers in the first phase.
• Manage day-to-day distributor relationships: pricing, promotions, inventory, and sales contests.
• Help prepare data and stories for larger national distributors and chain buyers as we scale.

Build the playbook

• Design and refine our sales routes, door-scoring criteria, and launch packages (free goods, guaranteed sale programs, etc.).
• Collaborate with marketing and ambassadors to align store launches, events, and DTC trials in specific ZIP codes.
• Turn what you learn in Las Vegas and Miami into repeatable processes for other markets.

Lead, then build a team

• Start as a hands-on seller; as we scale, help recruit, train, and manage 2–4 Territory Sales Reps in Florida and Nevada.
• Provide clear goals, clean reporting, and honest feedback upwards—no spin, just signal.

Be our eyes and ears

• Feed store-level and consumer insights back into product, pricing, and marketing.
• Track and report on KPIs: active doors, cans per store per week, promotion performance, and distributor health.

What Success Looks Like (First 12 Months)

• N1CE is available in 400–600 active doors across the greater Miami–Fort Lauderdale and Las Vegas corridors.
• We have 2–3 engaged wholesalers in Florida and Nevada who view N1CE as a growth brand worth pushing.
• Top stores hit strong weekly velocities and are asking for more facings, not less.
• You’ve documented a Florida/Nevada playbook (who to target, how to win, what to avoid) and are ready to help replicate it in the next markets.

You’re a Good Fit If…

• You’re 21 and have 3–7 years of field sales experience in nicotine/tobacco, energy drinks, RTDs, or similar c-store/impulse categories.
• You’ve sold into c-stores and smoke/vape before—ideally in Florida/Nevada—and know the difference between a nice conversation and a real PO.
• You’re more “boots on the ground” than “PowerPoint in the office.” You like riding routes, not just reading reports.
• You’re comfortable operating in a regulated adult category and understand the need to stay on the right side of compliance at all times.
• You think in systems and numbers: routes, doors, CSPW, margins, and promo ROI—not just “it feels good.”
• You’ve either managed reps before or feel ready to step into a player-coach role.
• You’re excited by the idea of being a founding team member, not employee #247.

Requirements

• Based in Miami or Las Vegas.
• 3–7 years of relevant sales experience in CPG, ideally with c-store / tobacco / nicotine / beverage accounts.
• Proven track record of opening and growing independent accounts and working with wholesalers.
• Strong Excel/Sheets and CRM discipline—you can keep your pipeline and territory clean.
• Valid driver’s license and ability to travel across Florida/Nevada as needed.
• Must be legally authorized to work in the US and 21 years or older.

Nice to Have

• Existing relationships with Florida/Nevada wholesalers and c-store chains.
• Experience launching or scaling a new brand (not just inheriting a big logo).
• Familiarity with modern oral nicotine or adjacent nicotine products.
• Comfort collaborating with marketing/ambassador teams around events, sampling, and DTC codes.

What We Offer

• Competitive base salary uncapped commission tied to distribution and velocity.
• Equity or performance-based options for the right candidate—this is meant to feel like ownership, not a gig.
• Direct access to founders and strategic partners; zero corporate bureaucracy.
• The chance to build a brand from Day 0 in a flagship market and leave your fingerprints all over the GTM playbook.