Social Media Manager & Content Creator

Summary:

We are looking for a self-motivated individual who thrives in a fast-paced environment to grow our brand, and online presence, by creating content, posting and engaging on all social media platforms.

Education & Experience required to be successful in this position:

·       3 years of experience in social media, content creation, or digital marketing

·       Expert knowledge in Instagram, TikTok, Facebook, Pinterest, LinkedIn, and YouTube

·       Experienced in developing creative briefs, providing direction, and executing end-to-end content

·       Experience working cross functionally

·       Content creation experience such as video creation and editing, photo editing, etc.

·       Skilled in video editing and creative storytelling, with experience in CapCut, Canva, Adobe Suite, or similar software.

·       Microsoft 365 experience

·       Asana or other project management system experience

Skills required to be successful in this position:

·       Exceptional time management

·       Excellent organizational skills

·       Ability to manage multiple projects and thrive in a fast-paced, collaborative environment

·       Ability to meet deadlines and post social media accounts in real time, with little need for oversight

·       Excellent writing, editing, and proofreading skills, with meticulous attention to detail and the ability to adapt writing styles to suit our brand's voice and tone.

·       Detail oriented

·       Self-motivated

·       Professional communication via phone, email, text, and in-person

• Duties will include, but are not limited to:
• Development of cohesive, brand building strategies for all key organic platforms, inclusive of Instagram, TikTok, LinkedIn, Pinterest, Facebook, and YouTube.
• Manage and implement a multi-platform social media content calendar in support of new collection, product launches, and brand events.
• Engage with our community across comments, DM’s and other social touchpoints to build engagement and brand loyalty
• Create and edit social content including short-form videos, trending sound integrations, behind-the-scenes moments, and campaign storytelling
• Manage SEO, SMS texts and Constant Contact/Emailer
• Write and edit compelling, brand-right copy for captions, video text, and storytelling across all platforms
• Provide creative direction for shoots and day-to-day content, giving clear briefs and feedback to team members.
• Track, analyze, and report on KPIs including engagement, reach, growth, and content performance to inform ongoing strategy
• Oversee community engagement and ensure the brand voice remains consistent across all channels
• Work closely and collaboratively with our owner and Ecommerce team, to ensure content plans work to build brand positioning and drive brand growth.
• Collaboratively develop and curate social media content strategy for our owner, further amplifying her presence across brand channels.
• Share and help to fuel our improvement and growth
• Work closely with Customer Support team to provide the best client and community experience possible
• Monitor social media trends, tools, and best practices, and leverage them to optimize our social media strategy.
• Stay up-to-date with industry news and trends, as well as changes in social media algorithms and policies.
• Attend events as needed
• Look presentable each day, wear clothing that will look nice in jewelry content for variety, match holidays.
• Keep nails done every 1-2 weeks so they are fresh. Wear clean shades such as light pinks, nudes, or French.
• For jewelry content: lint roll anything the jewelry will be displayed on and clean/steam all pieces before filming.
• Keep all photos and videos organized in Drop box
• 2 hours of PR related duties per month in order to satisfy press related needs including providing photos and content.
• Attend charity events as needed in order to capture content through photos and videos

Content Requirements (for personal and business accounts):

·       Post content from charity events within 24 hours of the event, preferably same day

·       Tik-Tok: 2-5 posts per day

·       Instagram: 2-5 posts per day, up to 10 stories per day

·       Facebook: 2-5 posts per day (20 photos/videos)

• Community FB pages - Catchy posts in the following FB groups.
• Ahwatukee 411 – 3 posts per week
• Ocotillo Friends – 1 post daily
• Go Gilbert – 2 posts per week

·       Pinterest: 2-7 posts per week

·       Linkedin: 1-2 post per week

·       YouTube – weekly, post all reels and TikToks to shorts

·       Tag @ahwatukeecitylifestyle @tempecitylifestylemagazine @gilbertcitylifestyle @paradisevalleycitylifestyle @chandlercitylifestyle @ocotillofriends @myranda_north @monicarsoltero @happyyyhayden @scottsdalecitylifestyle - in all stories

• The responsibilities and duties outlined in this job description are not intended to be an all inclusive list. Additional responsibilities can be added or removed at the discretion of management.