What are the responsibilities and job description for the Digital Marketing Analyst position at myGwork - LGBTQ Business Community?
This job is with Fisher Investments, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ business community. Please do not contact the recruiter directly.
As a Digital Marketing Analyst at Fisher Investments, you're at the forefront of our global expansion creating digital media campaigns that directly impact our growth. As an important player on our Global Digital Media Team, you'll use your expertise in paid social, display and native advertising to produce high-quality leads for our global Salesforce.
As an analyst, reporting to the Digital Media Team Lead, you'll be data-driven, analyzing and optimizing campaigns and help uncover new strategic opportunities to reach our target audience and exceed campaign goals.
The Day-to-Day
We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, our learning and development framework customized for every employee, and our Great Place to Work Certification. It's the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits like:
As a Digital Marketing Analyst at Fisher Investments, you're at the forefront of our global expansion creating digital media campaigns that directly impact our growth. As an important player on our Global Digital Media Team, you'll use your expertise in paid social, display and native advertising to produce high-quality leads for our global Salesforce.
As an analyst, reporting to the Digital Media Team Lead, you'll be data-driven, analyzing and optimizing campaigns and help uncover new strategic opportunities to reach our target audience and exceed campaign goals.
The Day-to-Day
- Fuel global lead generation by managing and optimizing digital media campaigns within digital ad platforms such as Google, Facebook, LinkedIn and more.
- Leverage first and third-party data to Identify and reach our target audiences.
- Analyze campaign performance, identify trends and implement data-backed strategies to maximize ROAS.
- Communicate campaign performance to leadership and team members.
- Collaborate and innovate with the Strategy and Planning Team and our in-house creative agency to develop compelling ads and messaging.
- Continuously research industry trends and identify testing opportunities to lead campaign performance.
- Identify creative solutions at scale to meet our client acquisition needs.
- Collaborate with vendor partners and use their expertise to maximize campaign performance.
- 3 years digital marketing experience as a digital media buyer/planner, campaign analyst or account manager (other online advertising background).
- Experience working in digital ad platforms like Google Ads and LinkedIn Campaign Manager.
- Experience in Excel, including the ability to use formulas and pivot tables.
- Experience using web analytics tools and optimizing campaigns based on performance (Google Analytics, Power BI).
We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, our learning and development framework customized for every employee, and our Great Place to Work Certification. It's the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits like:
- 100% paid medical, dental and vision premiums for you and your qualifying dependents
- A 50% 401(k) match, up to the IRS maximum
- 20 days of PTO, plus 10 paid holidays
- Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care
- This is an in-office role. Based on your role, tenure, and performance eligibility you may have the opportunity to participate in our hybrid work from home program. This program is subject to change.
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