What are the responsibilities and job description for the Director of Marketing position at My Niche Apartments?
Company Description My Niche Apartments is a real estate development and property management firm based in Charlotte, NC, specializing in class-A multifamily communities. It serves as the multifamily division of Lat Purser & Associates, a full-service commercial real estate firm founded in 1961. The company focuses on developing and acquiring high-quality apartment communities across North Carolina, South Carolina, and Georgia. Team members work within a collaborative environment that blends long-standing industry experience with a modern, resident-focused approach to multifamily housing.
Role Description The Director of Marketing is a full-time, on-site role located in Charlotte, NC. This role is responsible for leading marketing strategy for My Niche Apartments’ multifamily portfolio, including brand positioning, campaign development, and overall marketing performance. Day-to-day responsibilities include creating and executing marketing plans, overseeing digital and traditional advertising, managing property-level marketing initiatives, and coordinating with leasing and operations teams to drive occupancy and revenue. The Director of Marketing will analyze market trends, refine targeting and messaging, manage budgets and vendor relationships, and ensure consistent brand standards across all communities. This role also involves reporting on marketing results, optimizing strategies based on data, and collaborating with senior leadership on growth initiatives.
Qualifications
- Candidates should possess strong Marketing Management and Marketing skills to lead strategy, campaigns, and brand positioning across the portfolio.
- Candidates should possess Market Planning and Market Research skills to develop data-informed marketing initiatives and evaluate regional opportunities.
- Candidates should possess Sales and cross-functional collaboration skills to support leasing performance and align marketing with revenue goals.
- Experience in real estate, multifamily housing, or property management marketing is highly beneficial.
- Proficiency with digital marketing tools, analytics platforms, and CRM or property management systems is preferred.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
- Demonstrated leadership experience, including managing projects, budgets, and external agencies or vendors.
- Excellent written and verbal communication skills, with the ability to present insights and recommendations to stakeholders.