What are the responsibilities and job description for the Marketing Director position at Muster Point LLC?
Company Description:
Muster Point LLC is a veteran reintegration service that offers a run club, career services, group workouts, and several large community events each month, including range days, horseback riding, and social dinners. Founded at the University of Nebraska–Lincoln by a Marine Corps Reserve member, the organization was created to address the challenges veterans face when transitioning to daily life outside the armed services. Today, Muster Point supports a growing community of over 30 veteran and non-veteran members, fostering connection, wellness, and professional development. The team focuses on building inclusive, supportive programs that help members stay active, engaged, and prepared for long-term success.
Role Description:
The Marketing Director is a full-time, hybrid role based in Lincoln, NE. This role is responsible for developing and executing the overall marketing strategy to grow membership, promote events, and strengthen the Muster Point brand. Day-to-day responsibilities include planning and managing marketing campaigns, overseeing digital and traditional marketing channels, coordinating event promotion, and ensuring consistent messaging. The Marketing Director will analyze market data, monitor performance metrics, collaborate with operations and programming staff, and maintain relationships with community partners and sponsors. This role also involves managing marketing budgets, guiding content and creative development, and identifying new opportunities to reach veterans and broader community members.
Qualifications:
- Candidates should possess skills in Marketing Management and Marketing to lead and align overall strategy and execution.
- Candidates should possess skills in Market Planning and Market Research to design, test, and refine effective campaigns.
- Candidates should possess skills in sales to support membership growth, sponsorship outreach, and partner engagement.
- Experience with digital marketing tools, social media management, and basic analytics platforms is beneficial.
- Strong written and verbal communication skills, with the ability to tailor messaging to veteran and non-veteran audiences.
- Proven experience in a marketing leadership role, preferably in nonprofit, community services, fitness, or veteran-focused organizations.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
- Ability to work on-site in Lincoln, NE, collaborate with a small team, and occasionally support evening or weekend events.
Pay:
This position is a commission-only role; you will be paid based on marketing performance, post performance, and overall turn out to events.