Product Marketing Specialist

The Product Marketing Specialist is responsible for driving product awareness, sales enablement, and go-to-market execution across our portfolio of temporary power solutions, UL 1008 Dual/Triple switches, industrial cable, distribution equipment, and modular power products. This role partners closely with sales, engineering, operations, and vendor partners to create compelling product positioning and customer-focused content that supports growth in the industrial, commercial, and data center markets.

Key Responsibilities:

Product Positioning & Messaging

• Develop clear, customer-centric positioning for company product lines, emphasizing safety, reliability, mobility, and compliance (e.g., UL 1008, NEC requirements).
• Translate technical specifications into value-driven messaging for contractors, engineering firms, distributors, and data center operators.
• Maintain updated product sheets, technical briefs, and application overviews for temporary power and modular solutions.

Content Development

• Create sales-ready collateral including product sheets, cut sheets, application guides, diagrams, presentations, case studies, and web content.
• Support the marketing team with video scripts, digital content, email campaigns, and trade show materials.
• Ensure all materials reflect company brand standards and product accuracy.

Go-to-Market (GTM) Execution

• Support new product introductions, feature updates, and line expansions with communication plans, collateral, and sales training.
• Coordinate cross-functionally with engineering and operations to ensure the market-facing message reflects product capabilities, stock status, and lead times.
• Manage timelines and deliverables for product launches across multiple business units.

Market & Competitive Intelligence

• Research trends in temporary power, data center maintenance, modular switchgear, and electrical distribution markets.
• Track competitor offerings, pricing trends, and differentiators to strengthen company’s positioning.
• Provide data-driven insights to support product roadmaps and inventory decisions.

Sales Enablement

• Develop tools that help the sales team communicate value to customers—battlecards, competitive comparisons, technical application guides, and product demo content.
• Deliver training sessions to outside sales, inside sales, and channel partners to ensure deep product understanding.
• Support the quoting team with refined product descriptions and standardized messaging for proposals.

Campaign & Demand Generation Support

• Partner with the marketing team to build campaigns around high-demand categories like UL 1008 Dual/Triple Switches, portable power panels, cable assemblies, and modular solutions.
• Provide product content for digital advertising, social media, and email workflows.
• Monitor campaign results and provide insights for optimization.

Qualifications:

Education & Experience

• Bachelor’s degree in Marketing, Business, Engineering, or related technical field.
• 2–5 years of product marketing, technical marketing, or electrical/industrial product experience preferred.
• Familiarity with power distribution, temporary power equipment, electrical codes, or data center infrastructure is highly desirable.

Skills & Competencies

• Strong technical writing and communication skills; ability to simplify complex electrical concepts.
• Excellent project management and cross-functional collaboration abilities.
• Proficiency in developing product collateral and presentations.
• Comfort working with CRM, PIM, and marketing automation tools.
• Data-driven mindset with strong research and analytical skills.
• Ability to work in a fast-paced environment with multiple priorities.

Success Indicators

• Consistent, accurate product messaging across all product platforms.
• Increased adoption of sales tools and improved conversion rates in target markets.
• Successful and timely execution of product launches.
• Strong partnership with engineering, operations, and vendor partners.
• Measurable improvements in product awareness and lead generation.