Growth Marketing Manager

Title: Growth Marketing Manager

Location: Fort Lauderdale, FL

Work Mode: Hybrid (4 days onsite & 1 day WFH)

Position Summary:

The Senior Growth Marketing Manager role is to drive enterprise demand generation through global digital marketing programs. This individual contributor role is ideal for a senior, hands-on marketer who knows how to turn strategy into execution and execution into measurable pipeline impact.

You will be responsible for planning and running multi-channel digital campaigns that reach enterprise IT buying groups to generate qualified demand and contribute directly to sales pipeline. While brand and awareness initiatives are part of the mix, success in this role is measured primarily by engagement quality, lead conversion, and pipeline outcomes.

Responsibility:

• Develop and execute integrated, multi-channel demand campaigns targeting enterprise organizations with complex buying groups, including C-level and senior IT audiences
• Translate campaign objectives into detailed execution plans across paid, owned and targeted channels for all stages of the buyer journey
• Ensure strategic and effective use of channels to reach target accounts and acquire, nurture, and convert new contacts into high-quality sales leads
• Scale and optimize campaigns across and within channels to continuously improve performance
• Accelerate company's acquisition strategies through cutting-edge digital strategies and tactics, AI-powered marketing, and creative experimentation
• Manage and execute campaigns across global digital channels, including web, paid search, social media, audio/video, targeted display ads, email & nurture programs
• Drive A/B testing strategy and experimentation across landing pages, offers, messaging, and creative to continuously improve conversion rates and lead quality
• Lead paid search campaigns from keyword strategy and bidding to ad copy testing and landing page experience to maximize quality leads while maintaining efficiency
• Guide campaign strategy and execution across social platforms including audience segmentation, testing, and full-funnel activation from awareness to conversion
• Create and implement nurture strategy to move buyers through funnel from initial engagement through to SQL through owned channels and retargeting
• Leverage intent, lookalike and account-based targeting to reach ideal customers using tools such as 6sense
• Define content and offers required at each stage of the buyer journey to support digital campaigns and partner with internal teams to generate compelling content
• Map, deploy, and test offers within the appropriate channels to maximize engagement and conversion and report on most effective content through funnel
• Track, analyze, and optimize campaign performance at every stage of the funnel using engagement, CPC and CPL, MQL and SQL generation, pipeline creation & marketing influence metrics

Qualifications:

• 7 years of experience in digital marketing, growth marketing, or demand generation
• Proven experience marketing enterprise B2B SaaS solutions to regulated industries (healthcare, financial services, government preferred)
• Deep knowledge of digital strategies and how to leverage channels at each stage of the journey, with hands-on expertise executing multi-channel campaigns end to end
• Familiarity and experience working in marketing automation platforms and CRMs
• Data-driven mindset with strong analytical skills and ability to measure and optimize performance beyond top of funnel metrics
• Strong written, verbal and relationship-building skills
• Desire to innovate, experiment and test marketing strategies and tactics