SVP, Brand Strategy Director

Job Description

MRM Health is seeking an SVP, Brand Strategy Director to join our team. This individual will contribute to key client work and be a strategy thought leader as well as play a leadership role on the Strategy team.

The Responsibilities

CLIENT WORK LEADER

• Inspire and initiate marketing solutions that are original in concept and aid clients to transform their brands and grow their businesses
• Produce groundbreaking brand, culture, customer, and media insights
• Develop the ideas that power our Creative work and galvanize our cross-functional partners
• Determine strategy and tactics across the journey to enable brands to grow relationships with people, from engagement and conversion to retention and advocacy
• Develop omni-channel ecosystems, including digital, experience, content, CRM, social, and traditional across paid / owned / earned
• Integrate across different types of strategy, from business / digital transformation and brand to experience, CRM, content, and social
• Partner across disciplines with Creative, Media, Technology, Data, Business Leadership, others
• Ensure all strategic development is consistently linked to the client’s challenges and opportunities and provide input into measurement and optimization
• Present to the highest level of an organization and effectively persuade others, making the complex simple and the simple compelling
• Manage a portfolio of key clients, contributing day-to-day in a leadership capacity
• Own select senior client relationships, maintain dialogue to ensure day-to-day success, and proactively identify new opportunities to generate impact and drive organic growth
• Lead strategy on new business pitches
• Provide leadership and support to Strategy team members to ensure they deliver successfully
  
  

THOUGHT & CAPABILITY LEADER

• Develop and introduce new methods that enhance brand relationships with people and makes meaning for our clients
• Introduce imaginative ways to do research, data collection, analysis, insights & idea development
• Develop and evolve the strategy process in a significant way
• Expand the overall profile of Strategy at the agency and network
• Represent MRM in the industry (e.g., deliver a talk, be a judge on an awards panel)
  
  

TEAM LEADER

• Support the Strategy Lead in leading and managing the PRN team
• Lead the development of methods that inspire and engage staff, and provide an environment that encourages great ideas to flourish
• Provide input into scoping and staffing to ensure understanding of the need and matching to Strategy resource capability and availability
• Identify competency gaps and plans to fill and grow
• Manage the career development of team members, including coaching and mentoring
• Attract the best talent
• Represent the team to the rest of the agency and network
• Nurture a culture oriented towards positivity, problem-solving, and resourcefulness
• Foster a sense of community on the Strategy team
  
  

The Requirements

• 12 years directly-related experience
• 7 years supervisory and management experience
• Experience across multiple categories, with significant experience in pharma/healthcare and CPG
• Understanding of Business & Digital Transformation Strategy, Brand Strategy, Experience Strategy, CRM Strategy, Content Strategy, Social Strategy
• Experience working with segmentation and journeys, understanding of how brands grow relationships with people
• Experience building go-to-market plans across omnichannel ecosystem
• Ability to inspire Creative teams
• Comfort and confidence with technology required to enable brand relationships, including up-to-date knowledge of mar-tech
• Bachelor’s degree in a relevant area
• Strong collaboration skills and flexibility with different ways to work is required
• Exceptional communication skills — on the page and in presentation
• Curiosity, passion, collaborative spirit, optimism to find the answer, and work ethic to deliver
  
  

This role will be based in New York City. The salary range for this position is $125,000 to $300,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; the associated discipline; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.