What are the responsibilities and job description for the VP, Strategic Brand Partnerships position at MrBeast?
About Us
Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.
Reports to: SVP, Global Head of Media & Brand Partnerships
Location: New York, Los Angeles, Chicago, Greenville
Type: Full-time
The VP of Strategic Brand Partnerships leads the identification, structuring, and execution of holistic brand partnerships that span branded integrations, premium media packages, IP licensing, co-productions, and strategic product collaborations. This senior executive role demands a visionary leader capable of creating long-term, high-value strategic partnerships with major global brands, resulting in innovative and impactful 360° campaigns that fully leverage MrBeast’s content ecosystem and IP.
Key Responsibilities:
The Perks, Why Work On the MrBeast Team
Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.
Reports to: SVP, Global Head of Media & Brand Partnerships
Location: New York, Los Angeles, Chicago, Greenville
Type: Full-time
The VP of Strategic Brand Partnerships leads the identification, structuring, and execution of holistic brand partnerships that span branded integrations, premium media packages, IP licensing, co-productions, and strategic product collaborations. This senior executive role demands a visionary leader capable of creating long-term, high-value strategic partnerships with major global brands, resulting in innovative and impactful 360° campaigns that fully leverage MrBeast’s content ecosystem and IP.
Key Responsibilities:
- Lead global brand partnership strategies, structuring high-impact deals that integrate branded content, media, IP licensing, product collaboration, and production partnerships.
- Proactively identify and secure long-term strategic relationships with key global brands, agencies, and strategic partners across diverse verticals.
- Build and articulate compelling integrated partnership proposals tailored to partner business objectives, leveraging MrBeast’s full suite of content platforms, IP assets, and commercial capabilities.
- Collaborate closely with internal teams (Partner Solutions, Content Production, Sales Operations, Legal, and Creative) to seamlessly deliver multi-dimensional brand campaigns and IP activations.
- Negotiate high-value, complex partnership agreements, managing relationships with senior stakeholders and C-suite executives at partner organizations.
- Foster trusted, long-term relationships with partners, maximizing renewal, upsell, and strategic alignment across MrBeast’s global business.
- 15 years experience in strategic partnerships, integrated media sales, branded content, or business development at leading platforms or media organizations (e.g., Google/YouTube, Meta, Amazon, TikTok, Netflix, Disney, or similar).
- Demonstrated success developing and executing comprehensive 360° brand partnerships, incorporating media, branded integrations, IP licensing, production collaborations, and custom product launches.
- Exceptional strategic negotiation skills, capable of securing multi-million-dollar, multi-year agreements with major global brands.
- Outstanding executive presence, communication, and storytelling capabilities, able to articulate complex partnership opportunities clearly to senior-level executives.
- Deep understanding of media monetization, IP licensing structures, digital content production processes, branded entertainment, and influencer marketing best practices.
- Strong collaborative and cross-functional leadership capabilities, skilled at aligning multiple internal teams to deliver complex partnership commitments.
- Highly entrepreneurial and creative thinker, able to identify and capitalize on emerging market trends, content formats, and monetization opportunities at scale.
The Perks, Why Work On the MrBeast Team
- Competitive Salary
- Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
- Company contributions to employee Health Savings Accounts (HSA)
- 401k Plan with Safe Harbor company-matching
- Flexible vacation policy and paid company holidays
- Company-provided technology package
- Relocation when applicable for those coming in from outside the Greenville, NC area including travel and company-provided housing for the first 90 days
