What are the responsibilities and job description for the Lead Graphic Designer - Apparel position at MrBeast?
About Us
Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.
About The Role
We’re looking for a Lead Graphic Designer - Apparel to join our apparel team and help shape the creative vision behind one of the most recognized creator-driven brands in the world. This role is perfect for someone who lives at the intersection of youth culture, lifestyle apparel, and storytelling, and can translate big ideas into world-class product design.
You’ll lead the creative direction and execution of all graphics across our apparel lines. From concept and visual storytelling to final production, ensuring every piece connects emotionally with our fans while pushing the boundaries of what creator-led merchandise can be.
What You'll Be Doing
The Perks, Why Work On the MrBeast Team
We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.
Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.
About The Role
We’re looking for a Lead Graphic Designer - Apparel to join our apparel team and help shape the creative vision behind one of the most recognized creator-driven brands in the world. This role is perfect for someone who lives at the intersection of youth culture, lifestyle apparel, and storytelling, and can translate big ideas into world-class product design.
You’ll lead the creative direction and execution of all graphics across our apparel lines. From concept and visual storytelling to final production, ensuring every piece connects emotionally with our fans while pushing the boundaries of what creator-led merchandise can be.
What You'll Be Doing
- Own the creative vision for graphics across all apparel categories — from core basics to limited-edition drops and collaboration capsules.
- Lead concept development for seasonal stories, special collections, and culturally relevant campaigns that resonate with youth and young adult audiences.
- Build a team of contract designers, providing feedback, mentorship, and creative direction to maintain design excellence and consistency.
- Trend Integration: Translate trend insights, cultural references, and youth-driven aesthetics into elevated, commercially viable designs.
- Concept to Completion: Support the full design lifecycle from moodboarding and concept sketching to tech pack handoff and production-ready files.
- Collaboration: Work cross-functionally with product developers, brand managers, and licensing teams to ensure alignment on seasonal design strategies and timelines.
- Product Mockups: Develop clear mockups and CADs for design presentations and approvals.
- Brand Voice: Ensure all graphic outputs align with brand identity and tone, with special attention to the youth market (ages 6–18).
- Innovation: Contribute ideas to improve print techniques, material pairings, and embellishments that elevate the overall product experience.
- 7 years of experience designing graphics for apparel brands, ideally with a focus on youth, streetwear, or entertainment/creator-driven merchandise.
- Strong understanding of fabric treatments, print applications, and garment construction.
- Proficient in Adobe Creative Suite (Photoshop, Illustrator a must); experience with Procreate, CLO 3D or other sketch/modeling tools a plus.
- Demonstrated ability to forecast and respond to fashion, pop culture, and content trends relevant to Gen Z and Gen Alpha.
- Proven portfolio showcasing innovative, fun, and relevant graphic work on physical garments.
- Detail-oriented, able to work autonomously, and comfortable managing multiple projects in a fast-paced, deadline-driven environment.
- Experience collaborating in distributed teams and across time zones.
The Perks, Why Work On the MrBeast Team
We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.
- Competitive Salary
- Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
- Company contributions to employee Health Savings Accounts (HSA)
- 401k Plan with Safe Harbor company-matching
- Flexible vacation policy and paid company holidays
- Company-provided technology package
- Relocation assistance where applicable, including travel and company-provided housing for the first 90 days