Head of Marketing, Beast Games

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

Make a Show a Movement

Beast Games is not just a competition series—it’s one of the most-watched streaming events on the planet. We’re looking for a marketer who can take that momentum and turn it into a global cultural franchise. Not through traditional campaigns. Through stunts, systems, and spectacles that make audiences feel like they’re part of the game.

The Head of Marketing for Beast Games is a hands-on, high-velocity senior individual contributor responsible for building and executing globally resonant, social-first marketing that turns content into cultural phenomena. This role operates as both strategist and operator—personally driving campaign architecture, creative direction, and rapid execution while influencing cross-functional teams without formal authority.

This is a 10-month contract with the potential to extend or convert to full-time based on business needs and performance.

• Personally architect and execute global marketing campaigns across social, streaming, retail, and experiential channels
• Design non-linear marketing ecosystems—stunts, viral loops, gamified audience engagement, retail tie-ins—where every touchpoint feeds the next
• Turn Beast Games franchise launches into global cultural events using IRL activations, digital Easter eggs, and influencer-led participation that makes audiences feel like competitors, not viewers
• Apply a clinical understanding of viewer retention mechanics—knowing why a 10-second hook works on YouTube but may fail on Prime Video, and how to bridge that gap across a multi-week streaming rollout
• Rapidly produce and iterate marketing assets aligned with cultural trends and platform dynamics—at algorithm speed, not Hollywood speed
• Build lightweight systems and playbooks that scale output without creating founder bottlenecks or requiring approval on every asset
• Operate as a bridge between creator vision and enterprise stakeholders—defending a social-first, chaos-embracing campaign to risk-averse executives without losing the creative integrity that makes MrBeast work
• Lead crisis response and real-time narrative control during high-visibility moments with a war room mentality and high emotional intelligence
• Drive integration of Beast Games IP into commerce, partnerships, gaming, licensed merchandise, and cross-platform experiences
• Challenge ideas with data and conviction—kill initiatives with high vanity metrics and low business impact

• 10 years in entertainment, media, or consumer marketing with hands-on, owner-level campaign execution
• Proven track record executing high-impact, viral, or culturally significant campaigns—not just overseeing them
• Deep expertise in social platforms, content dynamics, and audience retention mechanics across streaming and short-form
• Strong analytical capability to connect creative decisions to measurable business outcomes
• Demonstrated ability to operate independently in fast-paced, ambiguous environments where the playbook doesn’t exist yet
• High emotional intelligence and thick skin—this role involves intense public scrutiny and close proximity to a creator at global scale

• Experience with global streaming launches or major entertainment IP rollouts
• Background in creator-led or influencer-driven businesses where the founder is the brand
• Experience with gamified marketing, community-driven growth loops, or participatory audience mechanics
• Familiarity with IP monetization, licensing, retail integrations, or cross-platform franchise management

MrBeast is not just a media company. We are building the defining entertainment franchise of the internet era—one that reaches hundreds of millions of people, moves culture in real time, and is only getting started.

In this role, you will be the architect behind one of the most ambitious entertainment marketing challenges in the world: making Beast Games not just a show, but a global event that audiences participate in, talk about, and cannot ignore. You won’t be managing agencies or approving decks. You’ll be building the thing.

This is a 10-month contract-to-hire role with an hourly rate of $75-98. This position does not include benefits, bonus, or equity.