What are the responsibilities and job description for the Creative, Viral Marketing position at MrBeast?
About Us
Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.
About The Role
Creatives single handedly have one of the hardest jobs at our company because they are responsible for developing ideas that have never been done before. Our Creatives are encouraged to shoot for the moon and come up with ideas for bits, scenes, challenges while thinking of how to create the best environment for content to freely form.
Our Creatives are expected to think outside the box: connecting viral content mechanics with product moments, episodic storytelling, and social-first creativity. This role requires balancing commercial objectives with fan-first entertainment, constantly innovating in how we bring Beast content and brands to market across Brands, Franchises and Collabs.
What You’ll Be Doing
We are based in Greenville, North Carolina, widely recognized as the cultural, educational, economic, and medical hub of Eastern North Carolina. Greenville is a university-medical community, home to East Carolina University and Vidant Medical Center, as well as a vibrant Uptown Greenville District with a diverse art, music, and food scene featuring an increasing number of unique, locally-owned businesses and restaurants.
Our excellent affordability, geographic location, and natural resources, combined with cultural, economic, educational, and medical amenities make Greenville-Pitt County a preferred community to call home.
Benefits
The Perks, Why Work On the MrBeast Team
We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.
Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.
About The Role
Creatives single handedly have one of the hardest jobs at our company because they are responsible for developing ideas that have never been done before. Our Creatives are encouraged to shoot for the moon and come up with ideas for bits, scenes, challenges while thinking of how to create the best environment for content to freely form.
Our Creatives are expected to think outside the box: connecting viral content mechanics with product moments, episodic storytelling, and social-first creativity. This role requires balancing commercial objectives with fan-first entertainment, constantly innovating in how we bring Beast content and brands to market across Brands, Franchises and Collabs.
What You’ll Be Doing
- Develop formats and frameworks for original, high-performing videos across Brands (Feastables, MrBeast Labs, Lunchly, MrBeast.Store), Franchises (Beast Games), and Collabs (Creators and Co-branded Products)
- Ideate and pitch high-concept social campaigns, product launches, creator collaborations, and cultural moments
- Collaborate with Brand Leads, Producers, and external partners to bring campaigns to life from ideation through delivery
- Lead brainstorms, writing sessions, and creative sprints tied to product drops, episodic releases, or partnership moments
- Translate complex brand narratives into simple, entertaining, and viral-first content formats
- Stay relentlessly dialed into platform trends, viral formats, and cultural moments to inject relevance and speed into everything we make
- Contribute to campaign planning with creative concepts that maximize reach, retention, and conversion across YouTube and short-form platforms
- Deep knowledge of YouTube, TikTok, and emerging platforms and trends
- Experience ideating and producing content tied to products, personalities, or partnerships
- Strong instinct for the balance between brand message and entertainment value
- Self-starter who thrives in a high-tempo, collaborative environment
- Excellent communicator – able to quickly and clearly pitch ideas to internal teams, leadership, and external partners
- Strong understanding of creator culture, influencer marketing, and branded entertainment
- Passion for making memorable, internet-breaking content that serves both fans and business goals
We are based in Greenville, North Carolina, widely recognized as the cultural, educational, economic, and medical hub of Eastern North Carolina. Greenville is a university-medical community, home to East Carolina University and Vidant Medical Center, as well as a vibrant Uptown Greenville District with a diverse art, music, and food scene featuring an increasing number of unique, locally-owned businesses and restaurants.
Our excellent affordability, geographic location, and natural resources, combined with cultural, economic, educational, and medical amenities make Greenville-Pitt County a preferred community to call home.
Benefits
The Perks, Why Work On the MrBeast Team
We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.
- Competitive Salary
- Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
- Company contributions to employee Health Savings Accounts (HSA)
- 401k Plan with Safe Harbor company-matching
- Flexible vacation policy and paid company holidays
- Company-provided technology package
- Relocation assistance where applicable, including travel and company-provided housing for the first 90 days