Senior Director, Social Media Analytics

Want to work on the cutting edge of social media? Want to join a company whose brand is so strong that we get unsolicited clients reaching out every week? Want to work at an agency whose mission is to Spread Joy?

Movers Shakers is a new kind of creative agency, built for the era of social & agility. We act as a creative AOR, influencer agency, and production house -- streamlined to drive cultural relevance with Gen Z and Millennials.

Brands like e.l.f., Netflix, Tinder, and Amazon rely on Movers Shakers to win on social and beyond. We've gotten our clients over 250 billion views -- from explosive brand campaigns to viral daily content.

Fast Company named Movers Shakers one of the "Most Innovative Companies" in the world, and Ad Age named us a "Small Agency of the Year" (three years in a row). Adweek called us "the best agency in the world at creating campaigns on TikTok."

We're really proud of our work, and we're even more proud of our culture. In their first week, new employees inevitably comment on how positive and supportive our workplace is. A month in, they're noting how little ego there is, and how departments collaborate surprisingly deeply.

Intrigued? Read on…

About the Role

We are seeking a visionary, builder, and operator to lead and build our Social Media Analytics function from the ground up. As Senior Director of Social Media Analytics, you'll play a critical leadership role within our agency — shaping how we capture, analyze, and translate social data into business-driving insights for our clients. You'll sit at the intersection of data, creative, and strategy, with a mandate to make social intelligence a central force in powering our work.

The ideal candidate is part builder, part coach, and part hands-on practitioner.

This person will need to be based in the New York City Metropolitan area.

Key Responsibilities

Build the Capability

• Architect and stand up a best-in-class social media analytics function from scratch.
• Identify, onboard, and integrate best-in-class tools and platforms (Sprinklr, Brandwatch, GWI, Talkwalker, Exolyt etc.).
• Develop scalable reporting systems and processes that produce actionable, business-oriented insights.
  
  

Lead Analytics & Measurement

• Design and deliver ongoing social media performance reporting that moves beyond surface-level metrics into clear, strategic implications. Key platforms include TikTok, LinkedIn, Facebook, Instagram and Threads.
• Create frameworks for benchmarking, KPI setting, testing, and optimization across platforms.
• Partner with strategy, creative, and media teams to infuse insights into campaign development and ongoing content optimization.
  
  

Client Leadership & Partnership

• Serve as a trusted senior advisor to key clients, providing strategic guidance on social media performance, audience behavior, and emerging trends.
• Lead client conversations on measurement strategy, campaign effectiveness, and business impact.
• Proactively identify opportunities for analytics-driven growth across client engagements.
  
  

Internal Thought Leadership & Team Development

• Champion a data-driven culture across the agency by coaching and educating internal teams on how to leverage social data more effectively.
• Stay ahead of emerging trends, technologies, and methodologies within the social analytics space, bringing new thinking and approaches to the agency.
• Build and mentor a high-performing analytics team as the capability scales.
  
  

External Thought Leadership

• Represent the agency in industry forums, conferences, and panels as a thought leader in social analytics and measurement.
  
  

Qualifications

• 10-15 years of experience in social media analytics, data strategy, or performance measurement, preferably within an agency or consultancy environment. Deep expertise across major social media management and analytics platforms (Sprinklr, Sprout, Brandwatch, Talkwalker, NetBase, etc.).
• Fluency with syndicated research tools (e.g., GWI, MRI-Simmons, YouGov).
• Experience developing measurement frameworks that connect content, platform performance, and business outcomes.
• Proven success turning complex data into compelling, actionable narratives for creative, strategy, and executive teams.
• Strong client-facing experience with the ability to translate data into business decisions.
• Exceptional communication, leadership, and stakeholder management skills. Entrepreneurial mindset with a strong bias toward action, ownership, and problem solving.
• Comfort operating in both strategic and hands-on roles.
• Spread joy
  
  

BASE SALARY RANGE

Our estimated range for this role is $165,000-195,000*

• Please note: We are posting this opportunity at multiple levels to ensure an equitable and transparent salary range. Only one hire will be made, and the selected candidate's title and compensation will reflect their experience and qualifications.
  
  

At Movers Shakers, we pride ourselves on competitive salaries, and we work hard to ensure there is pay equity across the company. We welcome open and honest conversations about compensation in all of our initial calls.

We look forward to hearing from you! 🎵💃