Field Marketing Specialist - Bay Area

Company Description

Mountain Mike’s Pizza has been a West Coast staple since 1978, known for its legendary crispy, curly pepperoni and 20-inch Mountain-sized pizzas. With over 300 locations across multiple states, Mountain Mike’s offers a family-friendly atmosphere with modern touches like big screen TVs and arcade games for kids, making it perfect for gatherings and events. The diverse menu includes signature pizzas, wings, garlic knots, salads, desserts, and a variety of beverages, ensuring there’s something for everyone. Committed to safety, quality, freshness, and value, Mountain Mike’s provides exceptional dining experiences through dine-in, carry-out, and contactless delivery options.

About the Role

As a Field Marketing Specialist (FMS), you will represent the Mountain Mike’s Pizza brand in local communities, driving restaurant sales, increasing brand visibility, and activating grassroots marketing through local events and partnerships. You’ll serve as both coach and connector, helping franchisees grow through community engagement and localized marketing strategy.

Key Responsibilities

• Local Restaurant Marketing (LRM): Support franchisees in executing grassroots campaigns using approved brand toolkits and local media.
• Event Activation: Coordinate school nights, fundraisers, sports tie-ins, and grand openings.
• Community & B2B Outreach: Build partnerships with schools, chambers, HR teams, realtors, hotels, hospitals, and youth programs.
• Promotions & Social: Guide franchisees in boosting local content and leveraging promotions seasonally.
• Training: Provide coaching on canvassing, campaign planning, and local relationship-building.
• Reporting: Track all marketing activities, outcomes, and vendor/community contact information using the required LRM Tracker.
• Catering Growth (in select markets): Develop local relationships to grow catering sales.
• B2B: Market to businesses to drive large account orders and events for dine-in, carryout and delivery.

You will typically support 20–30 franchise locations, balancing in-person visits, administrative planning, and event execution.

Qualifications

Required:

• Minimum 3 years’ experience in field marketing, local brand activation, or franchise marketing support
• Demonstrated success in local events, B2B marketing, or grassroots campaign execution
• Strong communication, organizational, and relationship-building skills
• Self-directed and able to work independently across multiple markets
• Proficiency with Microsoft Office, Google Workspace, and CRM/reporting tools

Preferred:

• Background in QSR, restaurant, or franchise systems
• Bilingual (English/Spanish)
• Familiarity with Bay Area market landscape

Employment Type: Full-time, exempt position. Employment is at-will

Schedule & Travel

• This is a full-time exempt position. The work averages approximately 55 hours per week, including evenings and weekends, based on field needs and event schedules.
• Location: Bay Area, CA (Remote/Home-Based Local Field Travel). Employee must reside in the market and be able to travel (restaurant visits, event sites, canvassing) daily, as well as conduct remote/home-based administrative work.
• Travel: Frequent local travel across assigned trade areas in the Bay Area and nearby counties (e.g., Alameda, Contra Costa, Sacramento, San Mateo, Santa Clara, Solano).
• Driving Requirements: Must have reliable transportation and be able to transport signage and event materials.
• Mileage & Expense Reimbursement: All business-related mileage and approved expenses (e.g., phone, internet, printing) are reimbursed (per California Labor Code §2802 and company policy).
• Driving Compliance: Time spent in the field is scheduled and monitored. (DOT/FMCSA rules apply where required for business vehicle use).

Compensation

• Base Salary: $75,000 – $85,000 annually (commensurate with experience and geographic location)
• Bonus: Eligible to participate in the company bonus for this position if offered.

Benefits

• Medical, Dental, Vision, 401(k) with 4% employer match
• Reimbursement for required work-from-home expenses (e.g., internet, mobile use)
• Time Off: Participate in the company’s time off policy.

How to Apply: Submit your résumé via LinkedIn.

🌐 www.mountainmikespizza.com Bringing “Pizza the Way it Oughta Be” to neighborhoods across the nation.

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Compliance Statement

Mountain Mike’s Pizza is committed to full legal compliance with federal, state, and local labor laws. This includes:

• Fully compliant with California’s Paid Sick Leave Law (Labor Code §§245–249) and any local sick leave ordinances (e.g., Oakland, Berkeley, Emeryville). Other protected leaves as required by law (e.g., CFRA, PDL, bereavement, school-related leaves)
• Fair Chance Hiring: We comply with the California Fair Chance Act (Government Code §12952). Background checks (if conducted) are initiated only after a conditional offer and follow all required procedures.
• Disability Accommodations: We comply with the Americans with Disabilities Act (ADA) and California’s Fair Employment and Housing Act (FEHA) and provide reasonable accommodations upon request.
• Pay Transparency: In accordance with Labor Code §432.3, this posting includes the salary range for this position.
• Expense Reimbursement: All necessary business-related expenses are reimbursed per Labor Code §2802.
• Leaves of Absence: We provide all protected leaves under California and local laws, including sick leave, CFRA, pregnancy disability, bereavement, organ/bone marrow donation, and school activity leave.
• Employment Status: This position is at-will, meaning either party may end the relationship at any time, with or without cause, as permitted by law. (in accordance with California Labor Code §2922)