Digital Testing Marketing Manager

Please reference the schedule and minimum qualifications listed below before applying. If you need assistance with filling out our application form or during any phase of the application, interview, or employment process, please notify our Human Resources Team at 801-366-6947 option 1 or email macurecruiting@macu.com and every reasonable effort will be made to accommodate your needs in a timely manner. Job Summary The Digital Testing Project Manager leads the A/B testing and optimization efforts. This role will drive experimentation across our digital platforms to improve user experience, increase conversion rates, and support business growth. Job Description LOCATION Mountain America Center - In Office: 9800 S Monroe St Sandy, UT 84070 SCHEDULE Full Time To be effective, an individual must be able to perform each job duty successfully. Review website analytics to identify A/B testing opportunities. Collaborate with creative, analytics, and stakeholder teams to develop test concepts. Set up and execute A/B tests using Adobe Target or similar tools/technologies. Monitor test performance, analyze results, and recommend optimizations. Document processes and maintain clear communication with stakeholders. Gathers and presents results to stakeholders. Work with various digital tools and platforms, including Adobe Analytics, Google Analytics, CrazyEgg, and our in-house CMS. Assesses projects to determine which areas of the Marketing team are needed and collaborates with stakeholders. Develops and nurtures strong collaborative working relationships with MACU project sponsors and Marketing and Communication team members. Maintains Mountain America’s brand using master level proofing and editing skills to ensure quality in marketing materials. Other duties as assigned. KNOWLEDGE, SKILLS, and ABILITIES The requirements listed are representative of the knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions. Education and Experience Typically requires minimum of 4 years experience in digital marketing, data analytics, or related field Bachelor's degree or equivalent experience Experience working in financial services preferred Licenses, Certifications, Registrations N/A Knowledge & Skills Thorough knowledge and application of methods or procedures in statistical analysis and testing Advanced knowledge of digital marketing Problem solving skills Verbal/written communication skills Leadership and Organization Development Collaborates with direct reports and/or peers to deliver results and build organizational capacity Strong contribution to team effectiveness Develops multifunctional base level skills Scope and Strategic Impact Applies knowledge to implement programs Analyzes data to summarize Supports program delivery through the practical application of basic discipline knowledge with limited guidance Applies subject matter knowledge to solve common business issues within established guidelines Evaluates unique circumstances and assists in making recommendations Develops practical knowledge of applications within business environment Analytical Thinking & Problem Solving Works on problems / projects of diverse complexity and scope Exercises independent judgment within generally defined procedures and practices to identify a solution Seeks advice in order to make decisions on complex business issues Other Skills and Abilities Proficiency in Adobe Target, Google Analytics, and CrazyEgg. Strong understanding of statistical testing and user behavior analysis. Excellent communication and project management skills. Strong analytical abilities to solve complex problems. PHYSICAL ABILITIES / WORKING CONDITIONS Physical Demands Ability to sit, talk and hear consistently Vision Requirements Close vision (clear vision at 20 inches or less) Distance vision (clear vision at 20 feet or more) Color vision (ability to identify and distinguish colors) Weight Lifted or Force Exerted Ability to lift up to 10 pounds frequently and up to 25 pounds occasionally Environmental There are no unusual environmental factors (such as a typical office) Noise Environment Moderate noise (business office with computers and printers, light traffic) ***This Job is not eligible to be performed in Colorado or Connecticut, either remotely or in-person.*** #LI-FW1 Mountain America Credit Union is an EEO/AA/ADA/Veterans employer. Follow @MountainAmericaLife on Facebook and Instagram to see why our team members love working at Mountain America! Mountain America Credit Union is one of the foremost financial institutions in the country, with more than 95 branches located in 5 states (Utah, Idaho, Nevada, Montana, and Arizona). We believe that a healthy balance between work, home life, and play is essential to our team members and our success. We offer a friendly, comfortable and inclusive work environment, fun employee activities and exciting charity events to ensure that no day is dull at Mountain America. Our purpose is to help members enjoy a good life by providing them a positive incentive to save and manage their finances. We also give members easy access to their accounts and allow them to control their funds in a variety of ways, including ATMs, online home banking, mobile banking, direct deposit, automatic payment options and access through a large branch network. When making decisions, we always put members' needs first. It's just the way we do business and a part of the "people helping people" philosophy of credit unions.