What are the responsibilities and job description for the Community Marketer / Business Development Liaison position at Mount Carmel Senior Living Community?
Community Marketer / Business Development Liaison
Location: Danville, PA or surrounding areas
Schedule: Full-Time
Competitive Salary Comprehensive Benefits
We are seeking a motivated, high-energy, and results-driven Community Marketer / Business Development Liaison to join our growing team. This position is responsible for promoting post-acute rehabilitation and long-term skilled nursing services while developing and maintaining strong referral relationships throughout the community.
Candidates must have a strong background in skilled nursing to be considered.
As the Community Marketer / Business Development Liaison, you will play a key role in driving census growth by building partnerships with hospitals, physicians, case managers, discharge planners, assisted living communities, and other healthcare professionals.
Responsibilities
Develop and maintain referral relationships with hospitals, physicians, case managers, discharge planners, and community partners
Promote the facility's post-acute rehabilitation and long-term care services to increase admissions and census
Conduct regular community outreach, sales calls, and networking activities within the assigned territory
Review referrals to determine clinical and financial appropriateness for admission
Collaborate with facility leadership to ensure a smooth admissions process and exceptional customer service
Identify new business development opportunities and implement strategies to increase market share
Participate in community events, healthcare fairs, and professional networking opportunities
Track referral activity, sales goals, and marketing initiatives while maintaining accurate reporting
Maintain strong relationships with referral sources through consistent follow-up and communication
Represent the organization professionally while promoting our mission and services
Qualifications
Minimum of two (2) years of skilled nursing marketing experience as a Marketing Director or Clinical Liaison required
Demonstrated track record of increasing admissions, visibility, and census growth
Strong sales, marketing, and business development skills
Experience reviewing referrals and determining appropriate placement
Thorough knowledge of Medicare, Medicaid, managed care, and insurance authorization requirements
Excellent interpersonal, presentation, and relationship-building skills
Strong organizational, communication, and time management abilities
Ability to work independently while managing a large geographic territory
Valid driver's license with reliable transportation and willingness to travel throughout the assigned market
Benefits
We offer a competitive compensation and benefits package, including:
Competitive Salary
Performance-Based Bonus Opportunities
Medical, Dental, and Vision Insurance
Prescription Drug Coverage
Telemedicine Program
Company-Paid Life Insurance
Voluntary Life Insurance and Short-Term Disability
401(k) Retirement Savings Plan
Employee Assistance Program (EAP)
Paid Time Off (vacation, personal, sick, and holidays)
DailyPay
Education Assistance Program
If you are an experienced skilled nursing marketer with a passion for relationship building and business development, we encourage you to apply and become part of our growing team.
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