Growth Director

About the Company

Headquartered in Birmingham, Alabama, Moultrie (www.moultrie.com) is the leader in game feeders and cellular camera innovation, building products used by hunters, property owners, and others for real-time remote monitoring. We take pride in developing deep user understanding, obsessing about the details, and going the extra mile to show our users we love them. Moultrie is customer-driven – hardware, software, marketing, and customer success teams collaborate to deliver a quality user experience. As a business unit of EBSCO Industries (www.ebscoind.com), we offer the stability and benefits of a firmly established corporation while operating as a growth-focused team with the entrepreneurial spirit of a startup. We are guided by the following principles: Customer Obsession; Excellence is the Standard; Bias for Action; Act Boldly; Deliver Results; Hire and Develop the Best; Be Curious and Learn; Win as a Team.

About the Role

We’re looking for a Growth Director to lead digital growth across our website and performance marketing channels. In this role, you’ll own our website as a top sales driver, manage paid campaigns, and use data to grow our reach with hunting consumers. The ideal candidate has experience in eCommerce, paid media, and analytics, with a passion for the outdoors lifestyle.

Responsibilities

• Growth Vision & Website Strategy
• Leadership: Define the long-term vision of the website as the company’s primary conversion engine.
• Strategic Outcomes:
• Position the site as the central hub of customer experience and revenue generation.
• Shape a roadmap for growth through authority-building SEO, seamless user flow, and high-value content.
• Establish a customer-first digital experience that differentiates the brand in the hunting market.

Market Expansion & Performance Marketing

• Leadership: Set the strategic direction for multi-channel acquisition efforts across paid, social, affiliate, and influencer ecosystems.
• Strategic Outcomes:
• Scale reach and penetration within the hunting community while maintaining efficient CAC.
• Focus the media mix to maximize long-term ROAS and customer value.
• Expand brand visibility while acquiring new customers (paid & unpaid) across media platforms.

Growth Analytics & Decision Frameworks

• Leadership: Drive the Growth Team to deliver insight-driven decision-making across the division.
• Strategic Outcomes:
• Deliver real-time visibility into growth performance for executive leadership.
• Implement advanced attribution models to inform smarter investment allocation.
• Institutionalize reporting that drives proactive strategy shifts and sustained ROI improvement.

Organizational Leadership & Capability Building

• Leadership: Build and scale a high-performance growth organization with the right mix of in-house talent and external expertise.
• Strategic Outcomes:
• Establish a Growth Team that balances executional excellence with long-term strategic planning.
• Enhance operational efficiency through systems, tools, and scalable processes.
• Develop a pipeline of talent capable of sustaining growth momentum beyond immediate needs.

Growth Alignment & Brand Impact

• Leadership: Act as the growth ambassador across the company, aligning growth initiatives with brand values, product priorities, and sales objectives.
• Strategic Outcomes:
• Drive enterprise-wide alignment on growth priorities and resource allocation.
• Launch market-defining campaigns annually with measurable impact.
• Strengthen authenticity and trust within the hunting community through integrated digital experiences.

Qualifications

• Experience
• 7–10 years in digital marketing, growth, or eCommerce leadership roles.
• Proven success in owning and scaling a DTC website as a primary revenue channel.
• Strong track record of managing multi-million-dollar advertising budgets across paid search, social, display, affiliate, and influencer marketing.
• Hands-on experience developing email/SMS programs that drive revenue, retention, loyalty, and customer lifetime value.
• Background in consumer brands, outdoor lifestyle, or enthusiast-driven communities preferred.
• Experience leading cross-functional teams and agencies with measurable growth results.

Technical & Analytical Skills

• Website & eCommerce Strategy: Skilled in shaping eCommerce growth through SEO, CRO, and digital experience optimization.
• Acquisition Strategy: Expertise in multi-channel advertising across paid search, social, influencer, and affiliate platforms.
• Retention & Lifecycle Marketing: Strong knowledge of segmentation, automation, and personalization to drive repeat purchases and LTV.
• Analytics & Growth Technology: Proficiency in growth analytics, attribution modeling, and leveraging MarTech stacks for data-driven decisions.

Leadership & Strategic Skills

• Ability to build and lead high-performing teams, including agencies and contractors.
• Skilled at setting growth strategies and translating them into actionable roadmaps.
• Strong financial acumen: able to forecast, manage budgets, and align marketing spend to business goals.
• Excellent communication and collaboration skills for cross-functional leadership.