What are the responsibilities and job description for the Director, Product Marketing position at Motivosity?
About Motivosity
Motivosity is the people-first employee recognition and rewards solution for today's workforce. Located in the heart of Utah's Silicon Slopes, we're on a mission to transform workplace happiness and well-being — and we're looking for a Director of Product Marketing to help us tell that story to the world.
If you love to market products that make life better (and are genuinely fun to use), get fired up about shaping go-to-market strategy, and geek out on how messaging, content, and data come together to drive growth — we want to meet you.
About the Role
As Director of Product Marketing, you'll report directly to the VP of Marketing and lead the product marketing function at Motivosity. You'll own the full go-to-market strategy across our portfolio — from positioning and messaging to launches, enablement, and lifecycle expansion campaigns.
This is a strategic leadership role that will partner closely with Product, Engineering, Sales, and Customer Success to define how we bring our products to market, how we tell our story, and how we drive alignment across the business. You'll create clarity and structure in how we launch, communicate, and scale — while being a hands-on storyteller who loves to turn insights into compelling narratives.
What You'll Do
Own the product marketing strategy and roadmap — defining how we position, launch, and grow our products in the market.
Craft differentiated messaging and positioning that captures our story, connects with customers, and reinforces Motivosity's leadership in employee recognition and engagement.
Redefine our launch and release processes — partner with Product to establish a clear tiering structure and cadence that matches the speed of AI-driven innovation.
Lead cross-functional GTM alignment, ensuring Product, Engineering, Sales, CS, and Marketing are in sync on launch priorities, timelines, and enablement.
Drive strategic launch and expansion campaigns that generate revenue, create customer excitement, and demonstrate measurable business impact.
Build scalable processes for product readiness, internal communication, and sales enablement. You'll make it easy for every team to know what's launching, why it matters, and how to talk about it.
Use data to guide and prove impact — report on launch performance, campaign outcomes, and product marketing's contribution to growth.
Be Motivosity's chief storyteller — help shape how we show up in the market, articulate our purpose, and drive internal alignment on our voice and position in the industry.
Collaborate with our creative and content teams to produce standout assets: launch materials, case studies, videos, product demos, and thought leadership that set us apart.
About You
10 years of product marketing (or related) experience in B2B SaaS, ideally with exposure to HR tech, engagement, or productivity tools.
Proven experience leading go-to-market strategy and product launches that drove measurable results.
Skilled at building structure and process in high-growth environments — you bring order and clarity without slowing down momentum.
Strong partnership skills — you can align execs, product leaders, and go-to-market teams around shared goals.
Excellent storyteller and content creator — you know how to turn product capabilities into compelling narratives that inspire customers and teams alike.
Data-driven and analytical mindset with the ability to translate metrics into actionable insights.
A mix of strategic vision and hands-on drive — you can zoom out to build GTM frameworks and zoom in to craft a killer message or deck.
You have a fire and a passion for what you do and you're ready to come be a builder.
Bonus points for experience leveraging AI to enhance marketing strategy, personalization, and productivity.
Benefits
Work at a company that practices what it preaches — recognition and appreciation are built into everything we do (and we use Motivosity daily!)
Unlimited PTO and paid holidays
Hybrid schedule: 3 days in office, 2 days remote
Health, dental, and vision insurance
Onsite fitness center
Annual MVer's Club recognition and rewards program
Why You'll Love It Here
At Motivosity, we believe people do their best work when they feel appreciated, connected, and part of something meaningful. This role will be instrumental in shaping how we communicate that mission to the world — and how we continue to grow as the leading brand in employee recognition.